Don't assume that your listings will appear in Google search results, even if it's for a rare or unusual item.
An eBay seller described a case in which he had listed a unique part for sale on eBay on December 12. He still couldn't find it in Google search results as of today, December 20th.
"I chose this particular listing as a test because the part number is unique on eBay and did not return any search results on Google (or Bing) either," he said.
He had included the part number in the eBay listing Title, Description and Item Specifics section. When I searched Google today for the part number, it did not show up in default search results. In fact, there were zero results - Google said, "Your search did not match any documents" and made the following suggestions:
- Make sure all words are spelled correctly.
- Try different keywords.
- Try more general keywords.
However, when I clicked on the Google "Shopping" tab, the seller's eBay listing showed up. It was the only search result, and alongside it was the message, "Merchant links are sponsored" - meaning, eBay had to pay Google for that search result to appear in the Shopping results.
While it's aggravating to think that Google wouldn't show its visitors the eBay listing unless it got paid to do so, it's perplexing as to why it didn't present a message on the main search results page suggesting that searchers click on the Shopping tab.
In fact, often Google will display Google Shopping ads in a widget on general Google search results pages - it's not clear why that didn't happen here.
The seller hadn't thought to click on the Shopping tab, and it's not clear that searchers/shoppers would think to do so either.
The seller asked, "Is there something else I should be doing with this listing to get it "noticed" by Google?"