In the December 5th issue of 411, we reported eBay was cutting its eBay Bucks shopper loyalty program rewards in half. Incredibly, the subject line of the email eBay sent members notifying them was: "Announcing a better, more flexible eBay Bucks."
eBay made some positive changes to the eBay Bucks program as well, but halving the rewards (from 2% to 1%) is a major disimprovement. One reaction from a member of the program: "At least there is no minimum on how much you have to earn before getting e bucks...but yeah, 1% is nothing when a lot of credit card now give 3% - 5% back."
It comes at a time when many small sellers say sales are down and they're not seeing any holiday bump. Halving incentives for its most loyal shoppers in January is not likely to help matters and could have a detrimental effect.
eBay first tested eBay Bucks in 2008, launched it in beta in 2009, and officially launched the program in the U.S. in 2010.
Here's the letter eBay has been sending to members this month:
Dear (member name),
Starting on January 1, 2017 some new eBay Bucks changes will be taking effect and we're excited to share them with you. We want to make sure you're always in the know as we continue to improve and expand the program. We think these latest changes will make Bucks even more flexible and beneficial for all of our loyalty members.
Here is a list of the upcoming changes and new benefits:
- Base earnings are changing from 2% to 1%, now with more ways than ever to earn eBay Bucks.
- From car parts to copiers & you can now earn rewards for shopping in the Parts & Accessories and Business & Industrial categories.
- Earn Bucks when you sell. We'll be adding occasional promotions so you can also get rewarded when your items sell on eBay.
- No more $5 minimum earn restrictions for redeeming - now you'll receive your rewards, no matter the amount.
- Sign up for promotional emails and get invites for special bonus offers.
For full terms and conditions of the program, click here.
The eBay Bucks team
We want to know what you think as a buyer.
We also want to know what you think as a seller.