Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Mon Dec 12 2016 10:53:16

eBay Bucks Loyalty Rewards Cut in Half

By: Ina Steiner

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In the December 5th issue of 411, we reported eBay was cutting its eBay Bucks shopper loyalty program rewards in half. Incredibly, the subject line of the email eBay sent members notifying them was: "Announcing a better, more flexible eBay Bucks." 

eBay made some positive changes to the eBay Bucks program as well, but halving the rewards (from 2% to 1%)  is a major disimprovement. One reaction from a member of the program: "At least there is no minimum on how much you have to earn before getting e bucks...but yeah, 1% is nothing when a lot of credit card now give 3% - 5% back."

It comes at a time when many small sellers say sales are down and they're not seeing any holiday bump. Halving incentives for its most loyal shoppers in January is not likely to help matters and could have a detrimental effect.

eBay first tested eBay Bucks in 2008, launched it in beta in 2009, and officially launched the program in the U.S. in 2010.

Here's the letter eBay has been sending to members this month:

Dear (member name),
Starting on January 1, 2017 some new eBay Bucks changes will be taking effect and we're excited to share them with you. We want to make sure you're always in the know as we continue to improve and expand the program. We think these latest changes will make Bucks even more flexible and beneficial for all of our loyalty members.

Here is a list of the upcoming changes and new benefits:

- Base earnings are changing from 2% to 1%, now with more ways than ever to earn eBay Bucks.

- From car parts to copiers & you can now earn rewards for shopping in the Parts & Accessories and Business & Industrial categories.

- Earn Bucks when you sell. We'll be adding occasional promotions so you can also get rewarded when your items sell on eBay.

- No more $5 minimum earn restrictions for redeeming - now you'll receive your rewards, no matter the amount.

- Sign up for promotional emails and get invites for special bonus offers.

For full terms and conditions of the program, click here.
Sincerely,
The eBay Bucks team

We want to know what you think as a buyer.

We also want to know what you think as a seller.




Comments (43) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

by: FeelingFroggy This user has validated their user name.

Mon Dec 12 11:49:08 2016

The only time we might find something to buy on Ebay is when they offer the 3 - 5 - 8% off. So far in the month of december its been twice.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

by: pennyemporium This user has validated their user name.

Mon Dec 12 12:06:59 2016

as always, when eBay announces with great fanfare that it is ''improving'' a program... the improvements are geared to eBay itself, not to the buyers and/or sellers.  

title:  ''Announcing a BETTER eBay Bucks.'' (better for eBay)
body copy:  ''earn half as much!'' IF you can find a widget to buy, and ''occasional promotions'' IF you manage to actually sell a widget.

i'm sure the promotions will be along the same lines as the ''sell your phone ~ what could go wrong?'' offers... oh such holiday joy!

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

by: steveylang This user has validated their user name.

Mon Dec 12 14:07:17 2016

I would have a lot more respect for them if they had just come out and said, "Sorry, but we're cutting EBay Bucks in half." And they would have shown a lot more respect for our intelligence as well.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

by: RL15 This user has validated their user name.

Mon Dec 12 15:59:08 2016


You spoke...we listened..
We cut the the bucks promotion in half.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

This user has validated their user name. by: Ric

Mon Dec 12 16:19:04 2016

Once again, eBay spins a drastic reduction in benefits offered to buyers as a program improvement.

Even though the company is restoring the program to once again include the business & industrial category, overall the program will be issuing significantly less in payments to buyers.

The outright deceit is an eBay trademark. They always attempt to spin negative information as positive revealing the corporate culture that their buyers are too ignorant to do the math and realize the exact opposite is true.

Of course, this reduction in benefits is intended to  improve eBay's bottom line - a detail that eBay prioritizes way ahead of honesty and transparency with their users.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

This user has validated their user name. by: Marie

Mon Dec 12 18:15:24 2016

Well they had done that a while back when they implemented the minimum balance that could be used.  Everyone that had less than $5 couldn't use the bucks they had earned.  

So now they are eliminating the minimum balance require.  That is a good thing.  Many of us here were very mad when they did the minimum balance change too.

The way I read this is that it is a lot of buyers that are the most likely to see less benefits even with the additional categories.

But for sellers, it is too soon to tell.  This could actually help sellers to earn more bucks to use however they see fit.  Only time will tell how often or with what restrictions we can earn Ebay bucks when we sell things.  

So for me, it is too soon to tell what this really means overall.  Some buyers will like the removal of the minimum balance, some won't.  Most everyone will hate the reduction in the percentage of the purchase you can earn, but  then those buyers that shop those other categories being added back will love it as they can now earn bucks for their purchases.

I'm unsure of how many buyers really depend on Ebay bucks or are influenced by Ebay bucks.  

Sellers will just have to wait and see if the changes will help or hurt sellers.    

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

This user has validated their user name. by: iheartjacksparrow

Mon Dec 12 19:23:18 2016

Ric writes: "They always attempt to spin negative information as positive...."

Yes, I'll never forget the "Lowest fees ever!" which turned out to be an increase.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

This user has validated their user name. by: Marie

Mon Dec 12 19:37:36 2016

Well there is the rare occasion that they do something helpful.  The introduction of Variation listings saves me 100's of $$$ on listings.  To this day my selling fees are not as high as they were pre variation listings.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

This user has validated their user name. by: Rexford

Mon Dec 12 19:49:37 2016

There is a fine line between spinning and lying. As far as I am concerned not telling the whole truth or misrepresenting the facts IS lying.

As children, most of us were taken to task when we would "spin" or not tell the whole truth.  It was wrong and our parents let us know so. eBay need some good parenting.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

This user has validated their user name. by: bitbybit

Mon Dec 12 20:30:13 2016

Spend $500 and instead of getting $10.00 in eBay Bucks we will now give you $5.00...BUT we no longer require you to have a $5.00 minimum earned. That's right folks...you can take that $4,$3,$2 and even that $1 and spend it on anything* your little heart desires! (*exclusions and restrictions do apply)

Ebays same revolving door of spin.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

by: 27tcle This user has validated their user name.

Mon Dec 12 21:05:15 2016

They made sure that bucks aren't used in the most useful categories. Why doesn't ebay just finish the amazonification and get rid of all the carrots and just use the stick and get it over with. Ebay and it's incestuous sister paypal have been screwing everybody as of late, and not even trying to hide it.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

This user has validated their user name. by: Marie

Mon Dec 12 22:29:16 2016

@27tcle

What category is that?  Just curious as I didn't notice that they were taking any category away.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

by: pace306 This user has validated their user name.

Tue Dec 13 00:18:53 2016

eBay is just saving up money for the NEXT $23 million golden parachute!

After a measly %3 increase vs Amazons %58, the money has to come from SOMEWHERE ...

At this rate just how long will DW keep his job?  Global Shipping to BRIC countries went bust, eBAy sold off GIS commerce to raise needed cash (and GIS actually made eBay lots of money), eBay continues to hemorrhage sellers and buyers .. so what to do?  

I mean where will eBay get money to pay/support 1/2 of the Philippines with out that %1!?

I'll say it once more since it bears repeating. NONE of this wold be needed if you just took care of your sellers ..... dummies.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

by: gizmo This user has validated their user name.

Tue Dec 13 00:51:36 2016

You can tell a good company , by how many times their stock splits.
The only thing which splits at deadbay , is the money gone with the ex C.O. Theyre going down , & theyre in self preservation mode.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

This user has validated their user name. by: Marie

Tue Dec 13 02:50:10 2016

So does that mean you don't think Amazon is a good stock?  They haven't split in the last 16+ years.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

by: Snapped This user has validated their user name.

Tue Dec 13 06:35:45 2016

It's nice to see eBay so focused on the important work of tweaking the site to improve it's relevance in supporting sucessful eCommerce.  And then taking time to communicate those so it's membership is "always in the know."  

I'll bet most of the membership didn't even know this was on their priority list, either.  

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

by: JQ This user has validated their user name.

Tue Dec 13 07:31:28 2016

For me this was just one more reminder as to why I have gone from a person who did a LOT of buying and selling on eBay to someone who does very little. And it was another opportunity for me to congratulate myself for having made the decision last year to start winding down my selling on eBay.

For years I would build up nice hauls in my eBay Bucks account so when the certificates arrived they were actually meaningful. I could go on a little Mad Money shopping spree without feeling guilty. This year I actually did not make the $5 minimum cut-off two of the four quarters. I am like millions of other people who used to be happy small to medium sized sellers on eBay. I went from someone who spent $500 a month on eBay to someone who spends $500 a year on eBay. Management has done nothing buy push buyers and sellers away from the site over the past three years. It is surprising to me that they are still treading water in terms of sales and traffic. I keep expecting them to finally gone under. EBay is starting to look like the cockroach of e-commerce. The loathsome insect that is proving hard to kill no matter how horrible they have become.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

by: RCL This user has validated their user name.

Tue Dec 13 08:35:38 2016

eBay is just a Chinese flea market.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

This user has validated their user name. by: RKTOYS

Tue Dec 13 09:59:35 2016

Don't care about eBay Bucks because I never receive them.

Perminate Link for eBay Bucks Loyalty Rewards Cut in Half   eBay Bucks Loyalty Rewards Cut in Half

This user has validated their user name. by: toolguy

Tue Dec 13 11:00:53 2016

16 years of selling and buying on ebay.

What are eBay bucks?

Do I have any?

Where do I get them?

I've heard of them in the past but never looked into it.

Am I missing anything good?

For every $1000 I make on eBay as a seller I spend about $10 as a buyer.

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