eBay and Etsy are running promotions to capture last-minute holiday shoppers. Etsy is working to attract first-time buyers - if they spend $50 in an Etsy shop, they can receive a $10 credit toward a future purchase on Etsy (read more here
eBay is taking a different approach - it will run a major marketing campaign on Green Monday, which it called one of its most lucrative sales days in December. It pointed out that December 12th is less than two weeks before Christmas and the start of Hanukkah.
Here's what eBay has planned:
- It will run what it's calling an on-site "takeover" campaign, "meaning our main imagery and homepage messaging will be Green Monday-themed."
- It is "drumming up business" via email, investing in paid search and social campaigns
- It's running a site-takeover on a well-known news/pop culture site ("you'll see which one soon - it's a surprise," eBay explained).
eBay is urging sellers to take advantage of its Green Monday marketing campaign by running promotions of their own - "Don't close up shop and set your Store on vacation mode just yet," it advised.
That's an acknowledgement that some sellers prefer to put their stores on vacation when it comes close to Christmas, fearing packages might not arrive in time for gift-giving, which might result in negative feedback from disappointed shoppers.
Will you be taking advantage of eBay’s Green Monday promotion?
What do you do to reduce missed deliveries/disappointed customers - do you expedite shipping? Do you pause your selling activity before Christmas?