|Thu Dec 1 2016 22:30:31|
eBay Advises Sellers to Use Expedited Shipping
By: Ina Steiner
Sellers are buzzing about an email they received in which eBay advised them to ship using expedited shipping. "When you offer fast shipping options, your customers will love you for it. Find out how switching from standard to expedited shipping this season can help you reach your sales goals."
One reaction: "I find it interesting that eBay is encouraging expedited/priority mail shipping, hmmm eBay makes more money on expedited shipping charges the more you pay for shipping the MORE money eBay makes,10 percent as I recall...."
Another reaction: "I would imagine it's a reminder due to the holidays. People want stuff to travel faster because they want to give it as Christmas gifts."
The email stated that the number-one cause for abandoned carts was long delivery times and said 61% of buyers say free shipping is the biggest driver of purchasing decisions.
It also stated that 85% of buyers want expedited shipping (3 days or less).
There's another reason to pay attention to shipping - it can affect your exposure in search results. In a help file
about shipping, under "Maximize your position in Best Match," eBay states: "Consider offering free shipping, returns within 30 days with a money back option, same business day or one business day handling, and an expedited shipping option."
The terminology may be confusing, however. Expedited
shipping doesn't necessarily mean you have to send your items by express
mail. On this help page
, eBay states that USPS Priority Mail is considered expedited shipping.
Do you offer a free shipping option and an "expedited" option on your listings? Do you make changes this time of year to make sure your items arrive in time for holiday gift-giving?