Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Nov 22 2016 20:38:02

Can Amazon Brand Central Help Protect Small Sellers?

By: Ina Steiner

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The problem of knockoffs online isn't new, but lately there have been more stories about how small merchants and brands are struggling with the issue. The focus on Amazon in many of these articles is thanks in great part to the scale of the marketplace and the success many brands can find there.

Now Amazon has a "secret new plan to squash counterfeits," according to Cnet.

Details about the new "Brand Central" remain vague, according to the publication - but people familiar with the project told Cnet it would help smaller sellers protect their trademarks and other intellectual property. (Presumably those people aren't confusing this with "Brand Registry," which is not a new program.)

"Ensuring the source of products is also part of the project," it wrote. Although merchants hate sharing trade secrets with Amazon, which is in fact also their competitor, it is already a fact of life for sellers.

Cnet said an Amazon spokesperson on Monday declined to confirm the existence of Brand Central but said in a statement the company "has zero tolerance for the sale of counterfeit items on our site" and said it's working aggressively to remove fakes.

In August, Amazon introduced a new fee sellers would have to pay in order to get approval to sell certain branded items on the marketplace - it's not clear if Brand Central has anything to do with that new practice (i.e., opening it up to smaller brands).

Here's the article Cnet published today, let us know if you've heard rumblings about the program and whether you think it will help - or harm - small sellers.




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Perminate Link for Can Amazon Brand Central Help Protect Small Sellers?   Can Amazon Brand Central Help Protect Small Sellers?

by: Chicago48 This user has validated their user name.

Wed Nov 23 05:05:33 2016

I am a FBM seller on AMZ and have seen my sales plummet big time since AMZ decided to "expand" and intro FBA.  So whatever they do doesn't effect me because I'm not selling anyway.  My last payment from AMZ was $10...that tells you how little I'm selling compared to 2-3 yrs ago even 10 years ago.  I'm seriously thinking of pulling all my items off of AMZ and giving them to Goodwill.

Perminate Link for Can Amazon Brand Central Help Protect Small Sellers?   Can Amazon Brand Central Help Protect Small Sellers?

by: FeelingFroggy This user has validated their user name.

Wed Nov 23 06:31:45 2016

So Amazon is going to CHARGE A NEW FEE.

Hummm tells ya all that its just another fee generator that will have no effect for the small seller but will effect the bottom line for Amazon.

Any honest company that cared about their sellers would protect them WITHOUT ANOTHER FEE.

All this tells one is Amazon is out for itself and no one else.

Just more FORKED TONGUE SMOKING MIRRORS.



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