|Sun Oct 23 2016 10:04:44|
Are a Billion Listings Too Much for eBay to Handle?
By: Ina Steiner
Does the management team at eBay today understand that having more listings isn't necessarily better? Executives tout the fact that eBay now has a billion listings, and the company recently launched new APIs to help large merchants bring all of their inventory on to the site ("onboard all their inventory using retail and industry standard practices" was the exact phrase used).
But more is sometimes less, a fact that struck me anew when I came across this 2007 blog post
"eBay Listings Down, GMV, Revenues Up in Marketplaces" based on eBay's second-quarter 2007 earnings report when listings were down 6% year over year but GMV grew 12%.
eBay's previous management team admitted that too many listings can strain its search engine after it moved "store into core" years ago, though that was before replatforming and the Cassini search engine overhaul.
Getting more listings on the site sounds good in theory, but it makes it a more competitive environment for sellers, and could theoretically make it more difficult for buyers to find what they are looking for - or to find something they didn't even know they wanted. And of course, it's not just having more listings, it's having the right listings from the right sellers.
Let us know what you're experiencing, and what factors you think are in play. Can you find what you're looking for on eBay?