|Tue Oct 11 2016 20:54:26|
Does the Math Work on eBay BOGO Promo for Sellers?
By: Ina Steiner
eBay is running a promotion to encourage sellers to offer BOGO deals for shoppers (Buy One, Get One at a reduced price). But is it a good deal for sellers?
That's what one seller asked on the eBay boards
, referring to a new offer 25% off Final Value Fees. "So let me get this straight we are supposed to offer "buy 1, get 1 50% off" (or even 25% off) to get 25% off the 10% final value fee you charge us so we lose 50% of the value of our item and get back only pennies on the dollar?"
But another poster said they had seen many questions from sellers in the past inquiring about how to offer such a promotion to help them move inventory. Another seller said it's a perfect way for them to try to unload out-of-season items.
The promotion runs through December, but sellers won't receive the credit for 3 months: "I looked at it but decided against it as I felt it was just another race to the bottom as well as the seller will not see the credit for 90 days after the promotion ends in December," a seller wrote. "So I would not see any benefits of this until my April invoice."
Sellers were mixed on whether a discount on Final Value Fees was worth running a sale. When some said sellers could raise their prices before running the BOGO promotion, others advised against doing so.
What do you think of eBay's new promotion? (Be sure to read the fine print, as eBay may be running several promos for sellers throughout the holidays.)