In June, OpenSky acquired online marketplace 11 Main from Alibaba Group (which acquired a 37 percent stake in OpenSky as part of the deal), and merchants have been waiting for the other shoe to drop. A message at the top of 11Main.com
now reads, "11 Main will soon move to OpenSky.com! Shop from some of your favorite 11 Main merchants and more. Shop OpenSky."
Despite the fact 11 Main shoppers - and merchants - are sent to OpenSky, founder and CEO of OpenSky John Caplan told EcommerceBytes on Monday, "there aren't plans to shut 11main." He said of the messaging, "We're testing cross promoting between all of our platforms with emails and on our sites. We do the same with merchants as well."
Caplan didn't answer any questions about whether 11 Main was marketing the site to shoppers, but in addition to the mass layoff at 11 Main in July, there has been no social media activity on 11 Main accounts since July 9th.
But Caplan had plenty to say about the benefits of OpenSky in helping sellers grow. However, merchants must open an OpenSky shop to participate in the company's OpenSky copilot program. One seller who set up a shop on 11 Main said that after the acquisition, they had been inundated with promotional emails from OpenSky.
While Caplan had nothing specific to say about 11 Main other than to say it was not closing, he was enthusiastic about the other properties that came along with 11 Main, telling EcommerceBytes OpenSky was "doubling down" and investing in Vendio, Auctiva, and Singlefeed.
Interestingly, Jeff Schlicht and Mike Effle of Auctiva and Vendio, respectively, still work at OpenSky, Caplan said, though he would not reveal exactly what they were working on.
We've got more on this story in Tuesday's Newsflash
. If you're an 11 Main merchant, let us know what's going on from your perspective.