|Tue Aug 11 2015 00:53:27|
eBay Patent Tries to Guess What Searchers Want
By: Ina Steiner
eBay's Director of Global Cross-Border Trade and Geographic Expansion updated a patent dealing with geographic search algorithms. According to Media Post
, the ranking algorithm makes it easier to identify cross-border transactions and rank them based on language and region.
Media Post notes, "If a buyer in Mexico searches for an item available from both Spanish and German sellers, a ranking algorithm returns the item from the Spanish seller first or assigns a relevance weight to the language favoring items in which buyers and sellers speak the same language. The algorithm will take into consideration the IP address or a shipping address when the buyer signs in."
The article says eBay needs a globalized local method to trade products, allowing the algorithms to rank products according to region and language, and says it makes sense given that eBay urges U.S. sellers to engage in cross border trade.
But some would ask, why not let the shopper decide if they wish to narrow down search results by geography or a seller's language.