A new service called Try.com is letting online shoppers receive up to five items from retailer websites and take 10 days to try them on before deciding whether to keep them and pay for them, or return them to the retailer. Some major retailers are part of the program - including Neiman Marcus, Urban Outfitters, and J. Crew.
Shipping and return shipping are both free - and, the site says, shoppers can get free expedited shipping from select retailers including Asos, East Dane, and Shopbop when they use Try.com.
The advantages to shoppers are obvious - there are many types of items that are difficult to know the fit without trying them on - bathing suits and pants, for instance - and sometimes the feel of the material can come as a surprise - too clingy, too flimsy, or too rough, for example. With Try.com, the shopper doesn't have to spend a penny until they decide which items they wish to keep.
But is a service like Try.com setting shopper expectations too high - and is it making it too easy for shoppers to "rent" clothes and return them?
Fashion sellers in particular have a problem with buyers ordering clothing and then returning items - and many complain items show wear and tear.
In a FAQ on the site, Try addresses this issue: "Can I wear the clothes and then send them back?" The answer: "Try everything on at home, but don't wear them out unless you intend to purchase them. Clothes that are worn, damaged, or have tags removed will be charged to your account."
But then there are the stories like the one from an eBay seller who said a blogger purchased a hat, returned it and gave them a negative feedback - but not before allegedly posting a photograph of herself wearing said hat on her Instagram account.
Large retailers set higher expectations about shipping costs, now it looks like they may be about to set even higher expectations around returns.
You can read more about the service in Monday's Newsflash, and let us know what you think.