eBay's search engine has a serious problem relating to Item Specifics and filters. I worked with a seller today to try to understand what she discovered with her listings, and the results are disturbing.
For some of the examples she supplied me (clothing), if I filtered search results using all the item specifics she had set in a particular listing, eBay search excluded her listing from search results - even though some other sellers' listings appeared.
This is exactly the opposite of how it's supposed to work - the seller is being penalized for using Item Specifics when listing her products. And in these cases, she wasn't alone.
Along the way, I also discovered that despite certain listings containing a particular attribute in their Item Specifics, that attribute didn't always show up as an option in eBay's filter. The example I found was for a brand of cookware called Lagostina - I hadn't heard of it before, but it certainly was well known to Google's search engine and shopping ads and appears to be a somewhat popular brand.
Despite finding four listings where sellers had been able to add the Lagostina name under the Brand attribute, it didn't show up in the search filter - meaning shoppers who searched for skillet and tried to narrow down search results to that brand would be unable to.
That's two problems: one is that your listing may be excluded from search for using an Item Specifics attribute. The other is that a particular attribute you use may be excluded from eBay's filters.
The end result is the same in both instances: shoppers ain't gonna find your listings if they do broad searches and use eBay's filters to narrow down the results.
The second phenomenon you can try yourself. Go to eBay, enter the word "skillet," and try to find the brand "Lagostina" in Item Specifics under Brand.
Yes, you can find items if you search for "Lagostina skillet" in eBay search, but a shopper who doesn't do that to begin with is going to see the long list of other brands in eBay's filter, and the shopper is most likely going to think there are no Lagostina-brand skillets on eBay.
And remember, this is not about the fact that eBay isn't including Lagostina as an attribute. You can see the Brand=Lagostina inside each of the four sellers' product listings.
Note that the reason I selected that particular term was because I read about a person having a problem finding that brand of skillet on eBay in this discussion board thread
from yesterday, so I started testing it for myself.
The first phenomenon is in my opinion much more worrying, and a bit harder for someone to test - I could test it because the seller gave me actual examples of her listings. But based on her description of the problem, it shouldn't be too difficult to discover on your own.
I suggest you try using eBay search - enter a broad term for your item (i.e., "pants" or "sweater"), then try using the filters for all of your Item Specifics and see if your listings show up in search results when you narrow it down all the way (size, color, material, pattern, etc.).
The more I tested the seller's listings and experimented myself with Item Specifics, the more confused I became - I couldn't find a pattern to explain the cause of the malfunction.
What's so insidious about this problem with eBay search is that it isn't readily apparent. You really have to be looking for it to realize it exists. And since eBay is excluding relevant listings in search results, buyers may end up leaving the site unable to find what they were looking for, not realizing there are actually matching products for sale on the site.
Does anyone in eBay's search department know about this problem with Item Specifics? Does anyone in management know about it?