|Sun July 12 2015 11:59:37|
Have You Tried eBay Promoted Listing Ads?
By: Ina Steiner
More eBay sellers are receiving invitations to participate in eBay's Promoted Listings advertising program as it opens up to more sellers. The company had tested the program last fall and announced the program this spring, but it's still by invitation only.
There are advantages to paying only when you get a sale - but instead of paying an insertion fee, you pay a higher commission.
The way the program works is that sellers set a rate for each item they're willing to pay - "the percentage of an item's sale price you're willing to pay to promote it." And, eBay explains, "When we charge your ad fee, we first look at the time of sale, then look 30 days back for the click that led to the sale. We charge the fee based on the ad rate that was in place at the time the ad was first displayed."
We'll be writing more about the eBay Promoted Listings advertising program in Newsflash
- if you've tried it, let us know what you think - and how would you compare it to other advertising programs?
And if you've received an invitation and decided not to try it, let us know why.