eBay stopped providing Omniture-powered traffic reports to sellers on June 30 as it had announced it would in early May, but some sellers have discovered that there are new traffic reports available to them. However, many sellers are still unaware of them or can't get them working.
For some reason, eBay did not announce the new reports, which are available through a third-party vendor called Tenthwave. One seller said they came across instructions in Selling Manager: "To visit the report portal on the Tenthwave site, click See traffic reports and sign in using your eBay username and password."
Another seller described
how they were able to access the reports: "If you have Selling Manager, go to the section called Manage your store and click on Traffic Reports. There is a new traffic Reports tool now. It seems the only way to get to it is through selling Manager."
Apparently the Tenthwave reports are a stop-gap measure until eBay creates a new set of traffic reports that will be available directly in eBay seller accounts.
eBay started making the interim reports available by the end of day on July 1 - on this thread
started July 3rd, a seller was clearly unaware of new reports until a colleague responded:
"It amazes me that a company as big as eBay would end a feature like the traffic reports and not have anything ready to replace it. I always wondered about their accuracy anyway and it seemed like they were unavailable half the time so I'm not surprised that eBay stopped them. But I am surprised that it took as long as it did to end them and they still have nothing to replace them with."
Any online seller or webmaster who has ever worked with traffic reports or analytics knows how powerful they can be, but the Omniture reports have been problematic since they launched, as the seller referenced in their comment.
On another thread
, a seller provided a tip for those encountering a glitch when trying to access the reports. (Sign out of eBay and sign back in. Apparently the reports are new, but the glitch is an old one - "I reported it months ago," the seller said.)
Because the new traffic reports are limited to a 30-day period, it's impossible to compare current performance to that of a year ago (important especially since retail sales are seasonal.) One seller said, "Despite eBay's claim, "to deliver your traffic report data so that you can continue to manage your business." with this new report, it's basically useless. For me, anyway."
Another seller said there was some interesting data, such as a Referring Domains (Impressions)" report, and the seller said the "Search Terms Driving Sales (Impressions)" report was helpful - "it shows what searchers are looking for and you can use this info to refine your listing Titles."
Are you able to view the new traffic reports, and what do you think of them?