|Fri May 1 2015 12:16:09|
eBay to Roll Out New Feedback System
By: Ina Steiner
eBay plans to make changes to the feedback system, an executive revealed during the company's annual shareholder meeting this morning. The revelation came in response to a complaint from a shareholder during a question and answer period.
A hobby buyer and seller who holds shares in the company complained about the eBay DSR system. He said two buyers had given him negative Detailed Seller Ratings that were "factually incorrect," and as a result, eBay pushes his listings down in search, resulting in fewer sales for his listings.
Devin Wenig, who currently heads eBay Marketplaces, called feedback complicated, and said eBay has raised seller standards as consumer expectations have risen.
However, he said eBay doesn't always get the balance right, and said eBay's feedback system "needs a relook."
"With a median feedback score of 99.7, we probably can build a slightly better system," Wenig said.
"I'm going to say more about that in due course, but I would say that we're looking very carefully at buyer abuse of sellers, and irrational feedback, and feedback that is not tied to quantitative measures. And that will be an important part of how we look at revising whatever system we put in place as we roll out toward the end of this year and next year."