Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Apr 28 2015 22:39:12

Will You Sell on Amazon Business?

By: Ina Steiner

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Amazon launched its new B2B platform, which isn't actually a separate marketplace at all. In order to see offers targeted to them, registered business shoppers will have to be logged in to Amazon under their business account.

In addition to having to meet higher performance standards to participate in the Amazon Business Seller program (for example, you must have an Order Defect Rate of .5% or less), sellers must also be set up to use purchase orders and include tracking and purchase order numbers on all business orders. There's little room for error, so sellers should make sure the program is right for them before proceeding.

Some sellers have said the pressure to offer discounted pricing may make it a no-go for them, and said they would have to pay close attention to margins.

Sellers in the Business program are allowed to use FBA for fulfillment. 

Since sellers are businesses themselves, they should be able to participate in the program as business customers. However, Amazon is not offering Prime to business shoppers - "Fast, free shipping on orders of $49 or more on tens of millions of eligible items, plus access to even faster shipping options," it described in its announcement. 

That means small businesses may compare pricing and shipping costs when deciding whether to purchase under their consumer account or their Amazon Business account.

See the accompanying Newsflash story ("What It Takes to Sell on the New Amazon Business Platform") for details, and let us know what you think.




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Readers Comments

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by: sasikat9 This user has validated their user name.

Wed Apr 29 05:49:19 2015

A resounding NO NO NO....If I wanted to be lead around I would buy a collar and chain at my local hardware store.

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This user has validated their user name. by: Rexford

Wed Apr 29 07:17:25 2015

No.  I like sasikat9's "led around by a collar and chain" reference.

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by: ajeweler This user has validated their user name.

Wed Apr 29 10:35:53 2015

I tried however they do not let used vintage, and pre owned items there, the only other option was speeditrade. so I went there etsy had too many sellers and I refuse to use alibi

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by: gizmo This user has validated their user name.

Wed Apr 29 10:59:29 2015

Will never again buy on amazon. Get hassled to much after purchases.

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This user has validated their user name. by: laurengrace

Wed Apr 29 19:05:25 2015

NO! Ditto to sasikat9 and Rexford

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This user has validated their user name. by: Ming the Merciless

Wed Apr 29 19:49:16 2015

No!

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by: pace306 This user has validated their user name.

Thu Apr 30 00:11:35 2015

..... Im staying FAR away from Sasikat's comment .... Id only get in trouble.

HOWEVER in responce to the OTHER question .... YES.

Not cause I love eBay - just the opposite.

ANY money I steer away from eBay to ANYONE else can ONLY be a good thing.

Amazon is surely NO panacea for sellers, but the company cares more about me then eBay does so .... yes - I'd try to sell there ...

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by: thebobman This user has validated their user name.

Thu Apr 30 00:17:06 2015

hard to say, most of my stuff tends to be a bit business orientated... like this order last year...

Polycom SoundPoint IP 550 - Power Supply Not Included
Quantity: 21
ASIN: B002VVZKTW
Shipped 21 21 $99.99
Subtotal: $2,099.79
Shipping: $136.29
Total: $2,236.08  

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by: Tiffee Jasso This user has validated their user name.

Thu Apr 30 00:29:18 2015

No and No again.  

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This user has validated their user name. by: RKTOYS

Thu Apr 30 07:38:42 2015

No.  I only tolerate regular Amazon as it is when eBay slows down.  Their take is just too much for what I sell.

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by: reader This user has validated their user name.

Thu Apr 30 08:07:25 2015

Absolutely not - I once tried Amazon and this is not a venue I want to try again. Totally unfair and ridiculous.

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by: Barbbie This user has validated their user name.

Thu Apr 30 08:45:55 2015

I do not care for amazon and I don't think they are much better than ebay, just different problems. In many ways, much worse, the things they let other sellers do to both your listings and theirs, the harassment of other sellers that is not only condoned, but actually encouraged, I have found out from their CSR (China business).  
I can see the business customer saying that is not his signature - he never received and having 1000 withdrawn from my account! I can't afford that!
I hope there are some minimums for purchases or only real business accounts who can buy set there or it may just draw regular customers off as an amazon "discount" store.

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by: Moonwishes This user has validated their user name.
Web Site

Thu Apr 30 08:50:15 2015

while I do sell on Amazon - and love it - I don't sell business oriented stuff. I have a very broad inventory but it isn't deep. I may have up to 10 copies of something, but usually I have only 1-3 copies and that jst isn't enough for business use.  

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by: sundance This user has validated their user name.

Thu Apr 30 12:26:44 2015

Probably not.  I am now semi-retired and needing to down size. I have tried several b2b programs and for a moderately small seller they just flat out do not work. Even if I was to jump in again as a full time merchant I really cannot see me going for something like this.  I would lose far too much control and the profits would tank IMHO.

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by: 4inspiration2 This user has validated their user name.

Mon May 4 07:16:29 2015

A resounding NOOOOOO!

I sell on Amazon, but I actually prefer eBay. Amazon is much too restrictive as to the categories I can sell in, their listing process is exhaustive and includes too many things that don't apply. Their commission is outrageous and they set the amount I can charge for shipping, which is way less than actual cost in most cases.

I'm a small seller of new products, but right now I'm trying to downsize my own belongings of my years of being a collector and a packrat.  I can't sell these things on Amazon without a UPC. I've been selling them on eBay with reasonable success.  I also sell on webstore.com where there are no fees for listing or sales. I can charge less there than on Amazon or eBay because of NO fees.  I wonder if buyers knew they could get things at a better bargain elsewhere, if they would actually buy from the smaller sites, or are they stuck in the Amazon/eBay mindset?



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