|Tue Apr 28 2015 22:39:12|
Will You Sell on Amazon Business?
By: Ina Steiner
Amazon launched its new B2B platform, which isn't actually a separate marketplace at all. In order to see offers targeted to them, registered business shoppers will have to be logged in to Amazon under their business account.
In addition to having to meet higher performance standards to participate in the Amazon Business Seller program (for example, you must have an Order Defect Rate of .5% or less), sellers must also be set up to use purchase orders and include tracking and purchase order numbers on all business orders. There's little room for error, so sellers should make sure the program is right for them before proceeding.
Some sellers have said the pressure to offer discounted pricing may make it a no-go for them, and said they would have to pay close attention to margins.
Sellers in the Business program are allowed to use FBA for fulfillment.
Since sellers are businesses themselves, they should be able to participate in the program as business customers. However, Amazon is not offering Prime to business shoppers - "Fast, free shipping on orders of $49 or more on tens of millions of eligible items, plus access to even faster shipping options," it described in its announcement.
That means small businesses may compare pricing and shipping costs when deciding whether to purchase under their consumer account or their Amazon Business account.
See the accompanying Newsflash story
("What It Takes to Sell on the New Amazon Business Platform") for details, and let us know what you think.