|Sun Apr 12 2015 21:47:03|
Etsy Sellers Suffer from Doorway Page Scam Undetected by Google
By: Ina Steiner
An Etsy seller uncovered a large scale doorway page attack on Friday afternoon that has gone undetected by Google. A site is using listings copied from Etsy as bait, then redirects shoppers who click on the Google results to an ecommerce shop in China.
Presumably the scammer scraped Etsy's website. In a thread started Friday afternoon, sellers discussing the incident found the original poster was not the only victim - many found their own listings on the scam website.
We wrote about another case of doorway pages in the fall of 2003 that was also documented in a book about Google called The Search. In it, the author John Battelle noted that 2 weeks after EcommerceBytes broke the news, Google rolled out "Florida dance," a major change in its algorithm that was meant to crack down on sites using black hat practices but that proved incredibly disruptive to online sellers. Could the current doorway page scam lead to another Florida dance?
In the meantime, sellers on all marketplaces may wish to routinely search Google for their shop names, as this is a problem that clearly can recur.