| Mon Apr 6 2015 22:12:14 |
Reasons Why eBay Sellers Expand to Amazon
By: Ina Steiner
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In Tuesday's Newsflash we report on the trend of eBay sellers expanding to Amazon, something that did not happen overnight. Take a look at tomorrow's article for some interesting data and read what Bloomberg has to say about it. ( Now available.)
Beyond the numbers, we'd like to explore the reasons some sellers embrace multi-channel selling while others find that's not an option.
First, to show how dramatic the shift has been, here's a look at some survey data. In 2006, 28.2% of EcommerceBytes readers were selling on Amazon and 99.2% were selling on eBay. A survey conducted last year revealed that 47% of readers were selling on Amazon; 59% on eBay; 45% on Etsy; and 40% on their own website.
Sellers have told us some of the reasons they can't sell on Amazon - items must be new, and many categories are restricted (like clothing), for example. Selling on more than one venue also adds complexity. Syncing inventory isn't necessarily easy and can result in sales of out-of-stock items.
Are those legitimate reasons? Defend your position for staying put.
On the other hand, many eBay sellers are successfully selling on both venues - what were the reasons for expanding to Amazon? And how do your strategies vary by marketplace? What would you tell your peers about making the leap to Amazon or other venues? |
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