Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Fri Apr 3 2015 19:32:13

eBay Is Losing Shoppers Says Analyst

By: Ina Steiner

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In January, eBay reported an abysmal fourth quarter, blaming its Google penalty and data-breach password reset, and executives told Wall Street things were going to get worse before they got better. Now comes a report from a Wall Street analyst saying he's seeing a decline in visits to eBay for the month of February.

When we looked at Cowen & Co.'s Internet Retail Tracker report for January '15, the results of its proprietary Consumer Tracking Survey of approximately 2,500 consumers in January 2015 showed signs of improvement for eBay sequentially, but remaining pressured compared to January 2014.

TheStreet.com took a look at Cowen's survey for February and found that while the industry as a whole dropped for the month, eBay was the largest decliner year-over-year:

"eBay, which has been under pressure since mid 2014, saw its troubles continue in February, as visits declined more than 2% year over year, which reinforces management comments on the fourth-quarter call detailing a deeply challenged Marketplace business unlikely to recover till the second half of 2015," the Cowen analysts wrote."

eBay readily admits times are tough for its marketplace business. This week, it launched some new seller promotions focusing on commission discounts rather than free listings. The strategy raises the question, should eBay concentrate its marketing efforts on buyers or on sellers as it struggles to boost sales on its marketplace? 

If you were eBay, how would you get sellers to list desirable products, and how would you compel shoppers to come and take a look?




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Perminate Link for eBay Is Losing Shoppers Says Analyst   eBay Is Losing Shoppers Says Analyst

by: TheJustice This user has validated their user name.

Fri Apr 3 19:47:41 2015

Diversify people, the writing is on the wall. So it has been written so it will be done....  

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This user has validated their user name. by: Philip Cohen
Web Site

Fri Apr 3 19:58:03 2015

So, the eBay Marketplace is continuing on its journey down the toilet, and undoubtedly it will continue on that journey while Johnny Ho and any of his gang of hand-picked, incompetent Keystone Kops occupy the eBay executive suite; indeed, methinks there is little chance of aborting this journey to the sewage farm now, the cretinous Ho has probably done far too much damage to the brand for it now to be saved, and soon the clunky “PreyPal” will not be available to underpin eBay’s atrophying revenues. Well done Johnny Ho-Ho-Ho … http://bit.ly/11F2eas

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by: TheJustice This user has validated their user name.

Fri Apr 3 20:39:15 2015

As the saying goes "jumping ship" I wish it was a plane the Ho and is crooked merry men were jumping from and those golden parachute malfunction.

These thugs have destroyed a once thriving market place and to think they get rewarded for it. Im sick to my stomach  

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by: hopeforthebest This user has validated their user name.

Fri Apr 3 20:43:28 2015

If I were EBay and I wanted to get people to list desirable products at great prices, I'd give my CEO millions in bonuses, raise fees every 3-6 months calling them the 'lowest ever', create policies to punish sellers for everything from buyer remorse to slow mail service, take away free listings, and of course limit the number items a seller can list and sell on a monthly basis.

Oh, and I'd blame Google and unknown hackers for any problems I have.

How's it working so far?

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by: gizmo This user has validated their user name.

Fri Apr 3 21:37:08 2015

Last thing I bought on ebay , came broken , incomplete ,broken blade on thermal printer cut my finger when I opened the lid. Requested money back. Pulled teeth. No wonder why. Go ahead , blame google for your own mistakes.

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This user has validated their user name. by: Anonymous Annie

Fri Apr 3 21:39:23 2015

---- ''Go ahead , blame google for your own mistakes.''

Or... blame the robots. :-)  

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by: gizmo This user has validated their user name.

Fri Apr 3 21:49:10 2015

Without Equality , an American right , All will fail down .Ebay just does not get the importance of an equal field.

The seller never gets the ball. Whats the use. Drop the trs joke rating , freebees by buyers , let me speak my mind about my buyer , &  "mind your own damn business".

I don't want to be micro managed , it just slows me down. Idiots !!

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by: Enough Is Enough! This user has validated their user name.

Fri Apr 3 23:02:35 2015

Why, Oh Why Is ebay Losing Market Share? Let Me Count The Ways....

(1) Arrogance. Since they have most of the traffic, ebay thinks they have the right to do anything they wish that makes ZERO SENSE.

(2) Alienating their paying customers (their sellers) by taking nearly every shred of control over their businesses. And punishing them for things that they have no fault for.

(3) Allowing buyers to lie, cheat, and steal, which benefits NO ONE in the long run.

(4) Forgetting what made them successful in the first place (sellers who offer unique items not found anywhere else). Because of the degradation of the seller base, there is not nearly as many of these types of items available.

(5) Taking away most each and every right a seller has, to ''improve the buyer experience''. If they are still losing shoppers, their system is broken for BOTH buyer AND seller.

(6) Having a team to run the company with no online trading experience, just college graduates that know how to push pencils.

(7) Instituting a search algorithm where buyers can not even find the item or items they are seeking. And imposing sales limits on sellers. Isn't the idea to have as many items available to sell and generate revenue for the site?

And the list goes on and on.....





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This user has validated their user name. by: iheartjacksparrow

Fri Apr 3 23:06:41 2015

How would I get sellers to list desirable items? Start by doing away with all anti-seller policies! Why would any seller want to list something rare and/or expensive when buyers have all the power? We all know that if there's a dispute of any kind, buyers will win 99.99999% of the time, and that eBay doesn't want to hear anything from the sellers. Until eBay initiates a fair system for hearing disputes and accepting evidence from a seller to counter the allegations of a buyer regarding SNAD claims, any seller would be nuts to list desirable items.

As far as targeting its marketing efforts, after they fix the mess they've created for sellers, then they should use advertising to bring buyers back to the site. Think up a catchy new slogan and saturate the TV channels. Just think of all the advertising they could do using JD's bonus.

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by: aim04744 This user has validated their user name.

Fri Apr 3 23:41:13 2015

When you run off sellers, you run off buyers. I can only hope that they have learned their lesson, though i doubt it.  

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This user has validated their user name. by: The End

Fri Apr 3 23:51:50 2015

WHY eBay Is Losing Shoppers :
Ebay's 12% take rate has effectively REMOVED an entire sector that was offering Good Stuff.
Now all that remains is broken, crooked, defective junk. I find something good for a good price about once every 2 - 3 months. It's piss poor pickin's thanks to Ebay.
GET THE TAKE RATE BACK DOWN TO 2% and REMOVE PayPal. They'll come flocking back "like magic".

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This user has validated their user name. by: The End

Sat Apr 4 00:36:18 2015

Oh and :
Having Auction houses put their items up on Ebay is just STUPID.
If you read the fine print, it really is the most stupid thing.

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This user has validated their user name. by: The End

Sat Apr 4 00:38:59 2015

This pretty much covers the description of who directs Ebay now :
https://www.youtube.com/watch?v=DBR9xBQWeS4

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This user has validated their user name. by: Philip Cohen
Web Site

Sat Apr 4 01:13:55 2015

@Anonymous Annie,

Actually, eBay is currently blaming the “robots” for their latest stuff up …

http://community.ebay.co.uk/t5/Business-Seller-Board/Anyone-else-h
ad-this-quot-Blame-the-robots-quot-message-nonsense/m-p/4214840


The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid ... http://bit.ly/11F2eas

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by: ignatz This user has validated their user name.

Sat Apr 4 07:24:19 2015

Gee, could it *possibly* be that people are tiring of the Shlock-Lot Cheap Chinese Chotchkis sidewalk bazaar that eBay has become?

The problem may very well be that there's no one working at eBay anymore who remembers what it once was - a place to go to find almost anything. At one time, it was almost literally true that "if it's on your mind, it's on eBay", and THAT was what made the site special.
But those days are gone.

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by: sasikat9 This user has validated their user name.

Sat Apr 4 08:08:33 2015

We haven't bought anything on Fleecebay for almost 3 years. We recommend to everyone NEVER NEVER buy on ebay....

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by: OnlyPollyPocket This user has validated their user name.

Sat Apr 4 08:18:17 2015

Tough question because there are just so many issues and I am not sure ebay can ever recover at this point.

I can't back this up with stats but I would GUESS that most of the sellers ebay has jettisoned/alienated were also buyers.  Sadly, ebay treated many so badly, I don't think ebay can do ANYthing to get them back, even as buyers.

As someone else said, huge ad campaign might get people looking but I don't think they want to look at the quality of what's left on ebay...the good stuff is meager.

I asked my daughter if she and her friends shop on ebay and she said ''Oh, Mom, ebay is so passe, nobody shops there anymore!''

As for getting sellers  to list desirable  products, I just don't see it happening in the current environment.

I had a rare piece to list last week and I didn't even consider ebay!  I didn't want it stolen and, sadly, ebay harbors those fugitives.

Ebay didn't think we, as sellers, could manage our own businesses so they stepped in to do.  LOL, roaring success when we were doing it, dismal failure when ebay decided they could do it better...you do the analysis.

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by: Donkey This user has validated their user name.

Sat Apr 4 08:59:11 2015

They have constant mindless changes like the one that hides the item description.

And they wonder why nobody is going to ebay anymore.

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by: JQ This user has validated their user name.

Sat Apr 4 09:57:07 2015

The problems on Ebay have been well known for almost a year now. These results should not prompt investigations as to their causes, the causes have been widely known among on-sellers for quite a while. Ebay should finally begin to address the problems it has created rather than flail about looking for other possible causes that give them an excuse to delay the dismantling of its Cassini manipulated search program and system of rolling blackouts.

Shoppers are less likely to buy at Ebay due to the difficulty they have in finding the products they hoped to buy, and that is because Ebay insists on showing them other products that they prefer to sell them rather than simply allowing them to search the site's full inventory through simple key word searches.

Sellers are less likely to list items on Ebay because Ebay restricts exposure to most seller's inventories as a way of directing buyers to products Ebay prefers to sell them rather than the products they actually are likely to purchase.

Ebay's problems do not steam from too few promotions. They stem from their own attempts to manipulate their marketplace and micro-manage what products are shown to shoppers and how they can be sold. Unless Ebay dismantles these policies they will continue to hemorrhage buyers and sellers. Sales results clearly show that Ebay management has no ideal what people want to buy, or how sellers want to sell, but they keep ignoring reality and finding new ways to blame their own failure on problems beyond their control.

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by: gizmo This user has validated their user name.

Sat Apr 4 10:52:11 2015

Stop lying saying your protecting seller accounts. The last time I received one of those bogus notices , all my customers left poss. feedback. There was no one to protect me from. Liars they are , blatantly lying. STOP LYING EBAY < STOP LYING EBAY < STOP LYING EBAY.

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