eBay is announcing its Spring Seller Update later today. It includes some major changes: new fees
; a new requirement to include product identifiers
in listings; and category changes.
Most hard hit are media sellers: they will see insertion fees for fixed price listings in Books, DVDs & Movies, Music, and Video Games listings go from 5 cents to 30 cents.
Surprisingly, there appear to be no changes to seller performance standards, feedback, or defect rates, nor any news about policies such as eBay's Global Shipping Program or Managed Returns.
We had previously marveled that the head of eBay had seen no difference between fixed-price listings and auctions and had actually tried to maintain a zero-percent growth rate for auctions. eBay CEO John Donahoe had said eBay was indifferent to auctions versus fixed-price "because we monetize the same way."
Clearly shoppers and collectors saw things differently.
Auctions are a strange animal, and as we wrote in October
after noting their significant decline in growth, "eBay will likely find that the more auctions decline, the harder it will be to revive them."
The new auction fees contain some positives and some negatives for those who sell items that do best in the auction format - see details in today's Newsflash newsletter.
- eBay will provide credits for insertion fees for auction listings that sell.
- eBay will eliminate 10-day auction duration surcharge.
- eBay will institute a $1 surcharge for 1- and 3-day durations.
- eBay will increase auction Reserve Price fees.
Will these changes help grow auctions on eBay? How will they impact your listing behavior? Let us know!