
eBay has introduced a new surcharge in the UK for "old" listings, which is scaring sellers in that country and beyond. What's at issue: are stale listings clogging up the site, or do sellers need to show a lot of product selection?
To understand the latter point, just look to a
recent controversy on Amazon when it began limiting the number of SKUs novelty sellers could offer. For example, Amazon forced one seller who had 6 million SKUs of novelty tshirts (with variations such as size and color) to reduce his listings to 100,000 SKUs, explaining: "Our goal is to help customers more easily find what they are searching for by reducing the number of novelty and similar SKUs that do not receive customer interest."
But how could the seller predict the preferences (and gender and size) of a buyer on any particular day?
Now eBay appears to be using a similar argument with its UK sellers, referring to listings that haven't sold in 18 months as outdated:
"We want to encourage sellers to either update or remove outdated listings by bringing in a new outdated listing fee. This means that listings which haven't sold within 18 months will be charged an additional 10p fee on top of the usual insertion fee when renewing the item."
eBay UK sellers can continue to list the "outdated" listings, they'll just pay an extra 10p per listing each time they relist them. Naturally some sellers are nervous the marketplace might expand the policy to the U.S. and beyond.
The change was introduced along with
fee hikes in the UK. eBay UK is raising Final Value Fees - in some cases as much as 15%. And it's dropping the discount Premium Service sellers receive.
In January, eBay revealed
poor performance in Q4, and these fee changes look like a desperate attempt to boost revenue for the Marketplace, which soon must stand on its own after the breakup with PayPal.
One fee change coming to eBay UK impacts Anchor Stores - they'll no longer qualify for unlimited listings. Instead, eBay will limit Anchor Shop subscriptions to 50,000 inclusive fixed price listings each month.
That change - along with the "outdated listings" surcharge - could indicate eBay's search engine is struggling to cope with the quantity of items on the marketplace, something the new Cassini was supposed to handle.
Let us know how these changes impact you and what you think is behind the changes.