|Tue Feb 24 2015 22:07:59|
How Will Virtual-Reality Shopping Impact Small Sellers?
By: Ina Steiner
Like something right out of a William Gibson Sci-Fi novel, the Oculus Rift is a virtual reality headset that can transport you to far away places without ever leaving one spot. And you can buy a Samsung Gear VR headset based on Oculus technology at Best Buy for only $199 (a Samsung smartphone is required to operate the headset).
In Wednesday's Newsflash
, EcommerceBytes takes a closer look at how virtual reality could impact shopping - and we look at research that shows a majority of consumers are interested in virtual shopping.
Being able to visit a store and browse goods in a virtual reality environment from the comfort of your home may not be too far off - but will small merchants and sellers be able to afford to participate? What will it take to make products viewable in VR marketplaces and showrooms? That's not clear at all.
Wired paints a picture of VR solving the problem of finding clothes that fit and flatter. "Everything you see is your size, and you can try outfits on an avatar that has your identical proportions."
Once the technology is in place to make it truly possible to see if a bathing suit or pair of jeans is really flattering to your body, however, will it be within reach of small players?
Let us know what you think of virtual reality (has anyone test driven a Samsung headset?) and how it could impact shopping in the short term and long term.