Buyer fraud on marketplaces such as eBay is common, according to newly published research described in Monday's
EcommerceBytes Newsflash. But unlike seller fraud, it's little known - and there is little incentive for marketplaces to publicize it.
The research was conducted at PayPal to explore something called "liar buyer fraud." Here's how the authors describe that type of fraud:
"In a typical liar buyer instance, a consumer orders and receives some merchandise, and then reports it not delivered in order to get a refund. Commonly, the liar buyers are not repeat fraudsters, and many of them are believed to act in response to losing a similar amount to another instance of fraud - then contesting the charges but not being ruled in favor of."
The researchers conducted experiments with subjects to test several methods of potentially deterring buyer fraud.
Above: Researchers introduced a "temptation" phase into their experiments to introduce the idea of performing liar buyer fraud to get even. (They also included an angel that told the user not to fall for the temptation to avoid having subjects feel they were only given one option.)
Several things in the study jump out at anyone who has experienced buyer fraud on eBay. One is that customer service reps (presumably at eBay or PayPal) said in cases when they were fairly certain a dispute involved a liar buyer, "they had no practical tools to address such cases."
Another is the incentive to keep the problem of buyer fraud hidden, since awareness is likely to increase incidents of such fraud.
And, citing PayPal, the researchers say "quite commonly, it is a peer consumer who loses money" (peer consumer meaning not the marketplace, but the seller).
As tomorrow's Newsflash article points out, even though buyer fraud is a common problem, eBay doesn't allow sellers to warn their colleagues about buyers who commit fraud since sellers are only allowed to leave positive feedback for buyers, whether or not those buyers are liars.