Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Mon Feb 9 2015 19:27:48

Is Yahoo Abandoning Merchants, or Setting Them Free?

By: Ina Steiner

Sponsored Link

Online merchants who run their ecommerce business through the Yahoo Stores platform got a rude awakening when Amer Akhtar announced Yahoo was spinning off Yahoo Small Business. It had only been 5 months since his predecessor, Amit Kumar, announced the launch of the "next generation" Yahoo Stores platform, which is part of the YSB unit.

Akhtar had replaced Kumar as head of Yahoo Small Business in November. Yahoo spokesperson Lauren Whitehouse, who said Akhtar would continue with YSB through the transition, did not respond to our follow-up question asking if he knew about the proposed spinoff of YSB when he joined the company.

I also asked Whitehouse if Yahoo would have any ecommerce related businesses once Yahoo Small Business is spun off?

Her response: "Yes, Yahoo Shopping."

The news is likely bad for those sellers who were hoping Yahoo might launch an auction platform as eBay and PayPal prepare to split - remember this blog post from December?

We've got details of the YSB spin-off in Tuesday's Newsflash along with some perspective from two vendor-partners of Yahoo Stores on what this means for merchants. Given the circumstances, is it really possible Yahoo places a value on its ecommerce platform?

We also delve into the reasons why Yahoo felt it necessary to spinoff YSB along with its shares of Alibaba. Is there an inkling of hope that if Alibaba buys the new spinoff (dubbed "SpinCo") to gain control of its shares, that it would embrace Yahoo Stores rather than shut it down or sell it?

What do you think of Yahoo Stores? Have you tried it - why or why not?

And what do you think of Yahoo's the decision to spin it off - will that be good for merchants, or is it the final nail in the coffin for those disappointed with the Yahoo Stores platform?




Comments (4) | Leave Comment | Permalink

Readers Comments

Perminate Link for Is Yahoo Abandoning Merchants, or Setting Them Free?   Is Yahoo Abandoning Merchants, or Setting Them Free?

by: Tiffee Jasso This user has validated their user name.

Tue Feb 10 00:44:28 2015

This is nothing new for Yahoo. The company has a track record for pulling the plug on sellers. Anyone who would trust Yahoo for anything other than a headache is just asking to be abandoned about the time they get up and running.

Perminate Link for Is Yahoo Abandoning Merchants, or Setting Them Free?   Is Yahoo Abandoning Merchants, or Setting Them Free?

by: bb6 This user has validated their user name.

Tue Feb 10 01:56:27 2015

I agree with @Tiffee Jasso. I gave up on Yahoo a long time ago when I had them as my email provider. I didn't like yahoo auctions. I don't care for their "Half-Fast" commitment to everything they touch. Yahoo does things like google. Just throws them up, always clunky and buggy. They never fix the kinks and they never catch fire because they don't put any effort into it. Then they pull the plug as the boat sinks.

I wish someone would put out a marketplace with 2015 technology, get behind it 100%, get it funded, advertise the crap out of it and watch how fast it grows. GET YOUR BILLIONS BACK AMERICA!!! haha

Perminate Link for Is Yahoo Abandoning Merchants, or Setting Them Free?   Is Yahoo Abandoning Merchants, or Setting Them Free?

by: DonC This user has validated their user name.
Web Site

Tue Feb 10 02:24:38 2015

I am very unhappy to hear that Yahoo is spinning off their eCommerce division.

We have had a great run there since 2006. We built our Yahoo sales until they represented 90% of sales. Ebay, Ebid etc generated the remainder.

I have been very happy with their service.They allowed you to run your own business without constant meddling and stupid policy changes.

I hope someone buys the business and keeps it intact.

If YSB disappears I hope to find a reliable replacement. At this point all I know is that Ebay won't be the one I chose.
 

Perminate Link for Is Yahoo Abandoning Merchants, or Setting Them Free?   Is Yahoo Abandoning Merchants, or Setting Them Free?

This user has validated their user name. by: permacrisis
Web Site

Tue Feb 10 14:53:24 2015

This does NOT bode well for the grassroots effort currently underway to rekindle Yahoo Auctions USA.

On the other hand, if Y Auctions does launch, there'll be less cannibalization.



Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.