|Sat Feb 7 2015 20:51:25|
Sellers Choice Awards Highlight the Importance of Traffic
By: Ina Steiner
It seems incredible that we're in our 6th year of publishing the Sellers Choice Awards for Online Marketplaces. Thanks to everyone for participating in the nomination and ratings process.
One thing you can be sure of - the marketplaces take a close look at these results, and thanks to the time you take to share your feedback, we hope it will effect some positive change on the venues on which you sell. For David and me, it's always fascinating to read the rewards and challenges of selling on each marketplace, and how some things change and other things remain the same.
Here is a nice snapshot of the top 5 marketplaces for the past six years.
It was presumed to be bad news for online sellers and marketplaces when Google Shopping killed its free model and went to a pay-to-play model in 2012. It seems those who believed smaller marketplaces would find a replacement to lost traffic or would be able to afford to pay Google Shopping rates were somewhat optimistic.
Sellers taking the Sellers Choice survey bemoan the lack of traffic and sales at smaller venues. In 2011, some small niche sites emerged as winners, but since 2012, the same five marketplaces take the top-five spots: eBay, Amazon, Etsy, Bonanza and Ruby Lane.
And while sellers use sites like Pinterest and Facebook to try and drive traffic to their listings, it seems nothing is replacing the loss of traffic from Google.
But it's also heartening to see how sellers support smaller venues and vice versa. For instance, one seller wrote, "I think eCrater is a terrific site to sell on with easy listing, a great owner and team (no canned responses to questions), no fees, etc. However, due to Google's shenanigans, sales have tumbled on eCrater, and the goal is to see what we can do to increase sales to the level they once were."
This is the first Sellers Choice since eBay implemented its Seller Defect policy - its impact began being felt in August 2014. Unfortunately it's difficult to measure the impact of the new system given the broader problems eBay experienced last year, notably the security breach and Google penalty. Hopefully the powers that be at eBay are looking at whether its defect system may be harming its best sellers through unintended consequences. But with the company in the midst of laying off 7% of its workforce and splitting with PayPal, it's hard to know who's minding the shop.
Clearly 2015 is shaping up to be an "interesting" year. In the meantime, we'd love to hear your thoughts on this year's Sellers Choice Awards - fire away!