Conferences are a great way for sellers to meet in person and share ideas - the networking and relationships may continue well after the event. But many small and micro online sellers don't get those real-life opportunities to be inspired by colleagues.
Etsy, Amazon, and Amazon have run recent profiles of small sellers on their platforms. If you're curious about how other sellers got their start and grew their business, here are some recent stories to peruse.
Etsy recently profiled four sellers in its Seller Handbook on how they achieved their goals in 2015, including these two sellers:
Getting started: "She wasn't sure what to sell and worried her products wouldn't be high-quality enough to make her friends and family proud. Marla decided to face her fears after receiving this advice from a seasoned seller at a holiday craft fair: "How do you know it's scary if you've never tried it?""
"Thinking a makeover was in line, Lauren set out to improve her plush dolls, and to revamp her branding, descriptions and product photography." The post shows before and after photos of her revamped plush toy and improved photo background.
Amazon profiled a number of sellers on its blog this month including this entrepreneur:
"From his initial idea about yoga mats in 2007, Wendell explored manufacturing possibilities," and he launched YogaRat website in 2008. "He developed a small but effective distribution network that provided enough sales for him to expand into yoga towels, bags, blocks, straps, and other gear. "Starting out as an unknown brand, it was difficult to find retailers willing to stock our goods," Wendell says. "No such barriers existed at Amazon."
What's the most fun part about selling on eBay? "The thrill of the hunt! Turning a quarter into $50, that's SUPER fun. Last week my husband found a shirt for $2.50 that I sold for $50. I found two mugs that I bought for $3 each that sold for $45. I mean, that kind of stuff, you can't invest in the stock market and have that kind of return!" And Amy incorporates charity into her business. "All of our items valued at $11 or more are listed with a 10% donation, usually to the Wounded Warrior Project."
While marketplaces publish such profiles to promote their own sites, the stories provide an interesting glimpse into how sellers have gotten their start and have grown. The profiles showcase how diverse online sellers are.
Etsy's post was particularly interesting as it focused on seller goals. As 2015 winds down, have you thought about what your selling goals are for the New Year?