|Thu Dec 3 2015 21:02:46|
eBay Provides Tools Exclusively to Chinese Sellers
By: Ina Steiner
eBay entered into a new deal to help Chinese manufacturers export products into North America and Europe, its latest initiative that results in increased competition for domestic sellers. We've got the details in tomorrow (Friday)'s newsletter (available now here
). In this post, we take a look at some other ways eBay is helping Chinese sellers compete with sellers in the US and elsewhere.
We noted last year that eBay was helping Chinese manufacturers
export goods by opening local warehouses in key markets to speed shipping times to the US.
We also wrote about an article in the Atlantic
last year about another way eBay's activities in China is making it difficult for sellers elsewhere: eBay feeds Chinese manufacturers data about what people are searching for on eBay.com.
Devin Wenig, who was head of eBay Marketplaces at the time and is now eBay's chief executive officer, told the Atlantic, "We have a really big China export business to Europe and the United States. And they respond very, very quickly to consumer taste, whatever it might be. It's really remarkable to see how quickly the manufacturing base adapts to the demand signals they get."
The magazine explained that's why there is a huge "new vintage" manufacturing sector built around buyers' online searches, and the publication showed an image of an authentic 1960s Pan Am tote bag alongside a new "vintage style" counterpart, both available for sale on eBay.
Sellers in the US may well ask why eBay isn't providing them with data about US search terms so they can list items that shoppers are looking for - including authentic vintage items. Is that such a radical idea?