Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Thu Oct 29 2015 21:55:44

Is Black Friday Backlash Good for Online Sales?

By: Ina Steiner

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Retailers are known for whipping holiday shoppers into a frenzy throughout the holiday season, particularly on Black Friday, which has creeped into Thanksgiving Day. But now some retailers are taking a step back.

REI made national news this week with its announcement that it would close its stores on Black Friday this year and pay its 12,000 employees to not work that day. The LA Times has a good summary of its strategy and why it is able to walk away from Black Friday shoppers.

Today, the Wall Street Journal noted the trend for retailers to open later on Friday (many stores open at midnight or even on Thanksgiving). However, that doesn't mean all retailers can ignore the draw. "Many of the biggest retailers have no plans to pull back their holiday hours and might even open earlier on Thanksgiving, experts say. Wal-Mart keeps most of its stores open all day and has been moving its best promotions earlier into Thursday evening from Friday morning," the newspaper wrote.

Black Friday deals are unlikely to go away, but many people have turned to online shopping that day.

Will you be out shopping on Thanksgiving weekend, or will you be working at your ecommerce business? And do you make your workers (including family members) work on Thanksgiving?




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Readers Comments

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by: hopeforthebest This user has validated their user name.

Thu Oct 29 22:34:09 2015

Remember, family is the most important thing - Wenig and JD's family!

How could they possibly enjoy Thanksgiving if they know we might get to celebrate the holiday?

They'll be far happier if they're sure we're desperately slaving away trying to eke out a meager living by shoveling coal into the failing engine of the 'train a monkey could drive'.

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by: sasikat9 This user has validated their user name.

Fri Oct 30 00:02:13 2015

No to Black Friday Shopping, In fact no to any shopping what so ever between Thanksgiving and New Years Day.

All shopping is done by Thanksgiving and we get to sit back and watch the nonsense of adults fighting for the pennies off item of Chinese Junk.

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This user has validated their user name. by: The End

Fri Oct 30 06:07:58 2015

Really : in traditional families, any mention of Christmas before Thanksgiving is a sacrilege. We also tend to boycott stores that begin too soon. Home Depot is a violator of the Christmas rule. Home Depot is not owned / operated by Christians.
More and more Christian families are putting the emphasis on the Meal rather than the gifts.  

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This user has validated their user name. by: The End

Fri Oct 30 06:12:14 2015

We also take a Very Dim View of stores that are open on Christmas Day. Stop this greedy behavior. It will impact how we view things on a global perspective.  

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by: Volvo351 This user has validated their user name.

Fri Oct 30 08:15:14 2015

@The End

Funny how IE worked, but the site wouldn't respond to your FF browser. Isn't eBay constantly telling us that they're compatible with the latest browser releases, and that IE is So 1990's?

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This user has validated their user name. by: Basset

Fri Oct 30 08:34:18 2015


Haven't done bricks and mortar shopping on black Friday, day after Christmas, and pretty much anything in between. For years.

I have made internet purchases, but on an as needed basis. I don't set out thinking: ''Oh, its black Friday, I must shop! Internet or otherwise.''  It is just another day.

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by: leathermermaid8 This user has validated their user name.

Fri Oct 30 09:21:34 2015

I'm willing to bet they're tired of their "frenzy" shoppers stampeding in the front doors, crushing their fellow shoppers and the expense of lawyers to defend the store against the crushed's lawsuits, extra security and man hours cleaning up the mess.

Not to mention, the day after gift giving, most of the merch will be coming back through the door in the form of returns. Returns that are defective and those that have been worn, cherry picked for parts and being recycled.

Some of this ends up on ebay and the fun starts all over again.
The business of sleeping on the ground overnight to partake of junmk that won't last the day, or even a month or two is nuts but I gladly leave them to it.  

Haven't been near a black Friday sale in years.  I look forward to actually having a day off to give thanks. For someone to love and the many everyday things I take for granted sometimes.

Besides, people shop for themselves and their kiddos almost daily as it is.  What's the big deal about one more day of shopping?  

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by: OnlyPollyPocket This user has validated their user name.

Fri Oct 30 09:58:08 2015

No Black Friday here...NEVER!!!  Such a nightmare.

Actually, I support e-commerce.  I detest shopping of any kind so I buy all of my gifts online.  What a blessing when I no longer had to go to the mall :)

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This user has validated their user name. by: iheartjacksparrow

Fri Oct 30 10:52:55 2015

I was "cured" of Black Friday when, many years ago, I stood in line for four hours to buy the latest must-have toy. I swore I would never do that again.

I also remember when stores like Target and Kmart would hand out little gift bags to everyone who visited the store on Black Friday. I know a lot of people who would spend most of the day going from store to store to get those bags.  

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This user has validated their user name. by: The End

Fri Oct 30 11:18:03 2015

@Volvo351
That was my first thought  :o)

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This user has validated their user name. by: Rexford

Fri Oct 30 11:56:14 2015

Never did do Black Friday shopping and never will. I do not understand the appeal of it but many people are like sheep.

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This user has validated their user name. by: toolguy

Fri Oct 30 12:10:37 2015

Black Friday sales on eBay for used tools is null to say the least.

Sellers of new tools do way better on Black Friday then I do.

30 years ago the wife and I stood in a Best Buy line for 5 hours!

We got there at 3 am for NOTHING!

We went home EMPTY handed, never did that again. . .

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This user has validated their user name. by: Basset

Fri Oct 30 14:26:58 2015


btw - this story did make me feel positive thoughts about REI.  I am more couch potato than REI demographic, but still it made me want to check out their website for possible gift sending.

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by: Tiffee Jasso This user has validated their user name.

Mon Nov 2 01:58:40 2015

I support REI too and Walmart for not bowing to the myth of Free Shipping that Amazon and Ebay, both who do not pay that shipping started because sellers who sell imports can afford to sell on a ten cent profit factor.  

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by: Chicago48 This user has validated their user name.

Mon Nov 2 07:04:10 2015

Black Fri deals are passe'.  There are deals everyday if you know what websites and email alerts to go to.  Why get worked into a frenzy and mow people over trying to get in the door?  Good for the retailers for stopping the insanity.

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by: whipnet This user has validated their user name.

Mon Nov 2 09:21:16 2015

"Black Friday" is a myth.  The busiest days of the shopping season are the couple of days leading up to Christmas.  22, 23, 24th.

*

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by: Beth This user has validated their user name.

Mon Nov 2 09:53:21 2015

I don't do Black Friday shopping - we have a family tradition - leftovers at someone's home.

I won't shop Thanksgiving either - never did, never will. I spend that day giving Thanks, cooking and visiting family.

Honestly, enough is enough.  If we don't go, they won't do it a second time. So Stay home on Thanksiving.. or go to a football game or family gathering - do service at some charitable distribution. Let big business wonder where we are.

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by: Susie This user has validated their user name.

Mon Nov 2 10:29:33 2015

Hopeforthebest: You can work yourself into a tizzy over eBay execs wanting to make money when you do (wow, imagine that), or you can simply put your store on vacation settings on Thanksgiving, Black Friday, Cyber Monday, Christmas, etc. No one at eBay is forcing any seller to stay open when they want the day off.

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by: Susie This user has validated their user name.

Mon Nov 2 10:31:22 2015

Oh - and I won't leave the house on Black Friday, let alone go anywhere near a B&M. Those frenetic shoppers frighten me!!

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by: Randy This user has validated their user name.

Mon Nov 2 11:16:09 2015

I used to shop on Black Friday, but can't stand the crowds and all the ignorant people anymore. I'd rather pay a couple extra bucks and buy on a less busy day. Probably just get some beer and set home and watch the news of people being crushed to death at my local Ghettomart (Walmart)!

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