|Thu Oct 29 2015 21:55:44|
Is Black Friday Backlash Good for Online Sales?
By: Ina Steiner
Retailers are known for whipping holiday shoppers into a frenzy throughout the holiday season, particularly on Black Friday, which has creeped into Thanksgiving Day. But now some retailers are taking a step back.
REI made national news this week with its announcement that it would close its stores on Black Friday this year and pay its 12,000 employees to not work that day. The LA Times
has a good summary of its strategy and why it is able to walk away from Black Friday shoppers.
Today, the Wall Street Journal
noted the trend for retailers to open later on Friday (many stores open at midnight or even on Thanksgiving). However, that doesn't mean all retailers can ignore the draw. "Many of the biggest retailers have no plans to pull back their holiday hours and might even open earlier on Thanksgiving, experts say. Wal-Mart keeps most of its stores open all day and has been moving its best promotions earlier into Thursday evening from Friday morning," the newspaper wrote.
Black Friday deals are unlikely to go away, but many people have turned to online shopping that day.
Will you be out shopping on Thanksgiving weekend, or will you be working at your ecommerce business? And do you make your workers (including family members) work on Thanksgiving?