Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed Oct 28 2015 20:47:08

Amazon May Go Head to Head with Fashion Brands

By: Ina Steiner

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What do you do if you can't get fashion brands to sell on your marketplace? If you're Amazon, you fill in the gaps with your own private label brands. 

That's the news that came out of a summit of apparel retail executives this week. The VP of Clothing at Amazon Fashion told attendees that their brands make up the "lion's share" of its business. But, according to BuzzFeed: ""When we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that"" - so, he said, Amazon may get into private-label for those kinds of goods.

Few retailers could get away with such a statement. BuzzFeed said Amazon's willingness to manufacture its own version of products "might be a new negotiating chip for the company, not to mention more profitable."

Amazon has already introduced private label brands, including its Pinzon bedding and bath line. But would an Amazon brand pass muster with fashionistas? 

More importantly, will the revelation do more to scare fashion brands than attract them? While private labels might "fill in gaps" in the short term, if they proved successful, would they begin cutting in to third-party brands on its marketplace - the brands that would most likely have contributed to Amazon Fashion's success in the first place? 

Competing with the platform is a question online merchants have faced for many years now. 

Also making news this week is Amazon's plans to launch a TV shopping channel through its Amazon Fire TV stick. Geekwire describes its own recent purchases and has more on what's to come.

Will tempting people while they're relaxing at home lead to more sales? We'll have more on these developments in Thursday's Newsflash (available now). Let us know what you think.



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Perminate Link for Amazon May Go Head to Head with Fashion Brands   Amazon May Go Head to Head with Fashion Brands

by: maxmad This user has validated their user name.

Wed Oct 28 21:16:22 2015

Corporate greed at it's finest....

Perminate Link for Amazon May Go Head to Head with Fashion Brands   Amazon May Go Head to Head with Fashion Brands

This user has validated their user name. by: Ming the Merciless

Wed Oct 28 22:44:06 2015

"When we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that"

("...so we (Amazon) "signal" the Chinese to copy the original, nme brand product. ")

So ebayesque.

Perminate Link for Amazon May Go Head to Head with Fashion Brands   Amazon May Go Head to Head with Fashion Brands

by: Bloggo This user has validated their user name.

Thu Oct 29 02:30:28 2015

Amazon will launch yet another money-losing product line. Wall Street seems to love it.

Perminate Link for Amazon May Go Head to Head with Fashion Brands   Amazon May Go Head to Head with Fashion Brands

This user has validated their user name. by: Siobhan

Thu Oct 29 03:08:39 2015

Sounds like QVC and Home Shopping Network. Are they going to toot a horn when a sale is made?

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by: Tiffee Jasso This user has validated their user name.

Thu Oct 29 03:46:44 2015

As long as Amazon is the seller and will take the return hits, negatives, and shipping losses on their own backs, I have no problem with them trying to jump into the garment industry.
However, making quality clothing is an art. Using the lowest cost in materials and manufacturing process, you tend to get inferior product. Design is another factor. If you steal another companies designs, I imagine there will be lawsuits and customer backlash.
Of course being Amazon, I imagine they can create a designer sweatshop as they are good at keeping a whip cracking over the head of their employees.  

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This user has validated their user name. by: Rexford

Thu Oct 29 07:12:21 2015

Yes Amazon, please do this. And let us know when you get back worn, torn, soiled and smelly clothing that wreaks of cheap body spray.

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by: ewegolf This user has validated their user name.

Thu Oct 29 08:19:02 2015

Coming soon.  "Amazon Names 11-Year-Old Sri Lankan Girl As Seamstress Of The Year".

Perminate Link for Amazon May Go Head to Head with Fashion Brands   Amazon May Go Head to Head with Fashion Brands

by: bb6 This user has validated their user name.

Thu Oct 29 09:06:07 2015

That picture is classic!

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by: queenfloraday This user has validated their user name.

Thu Oct 29 11:11:17 2015

Well they are certainly covering all options, now TV sales. ( too bad, eBay didn't come up with TV Sales for it's sellers).

It seems things are going full circle, Next back to printed catalogs and B&M storefronts. And in today's world of instant gratification & throw away culture, maybe paper fashion will come back into vogue....recycle all those used Amazon books into clothes.

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by: mcposty This user has validated their user name.

Thu Oct 29 20:32:20 2015

As of its some sin for brands not to sell on amazon, under their idiotic rules. Why any name brand would sell on third party sites is beyond me

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by: Santini This user has validated their user name.

Fri Oct 30 00:03:48 2015

I wonder if Amazon will suspend themselves the first time a buyer asks a question with the word "counterfeit" or "fake" in their message. Those bots are never wrong, you know!

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by: wellspring This user has validated their user name.

Thu Nov 5 22:46:12 2015

Amazon is good at watching what sellers introduce and then stocking it to sell themselves. Now clothing? What's next? And, to think the handcrafted artisans signed their rights away and feel safe? Not. If Amazon wants to sell it, they will take your idea or design and claim it as their idea. Regular sellers test the market and if it sells well, Amazon takes it over. It's just a matter of time.



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