Those who read the announcement about eBay's Fall Seller Update know the marketplace is introducing a new "Seller Hub" that brings all the seller tools together in one place, but they may be unaware of the fact that it will become available beginning this month.
On Thursday, eBay sent an invitation to sellers inviting them to gain early access to the hub, which will launch in beta.
Not surprisingly, there was some trepidation and some cynicism over the new hub, and plenty of questions about what it was, exactly. But there was also some positive anticipation as well.
"My bet - eBay glitches will cause the data to be wrong thus making the seller reports useless," wrote one seller. "Sort of afraid of what glitches might be lurking there," wrote another.
Another seller who was optimistic that the new hub was a good thing had some fears over implementation. The seller believed the Seller Hub would provide cool tools and data to help sellers make decisions about products - but added, "Of course in order to work this has to run flawlessly - something eBay has not mastered. I think it's a good thing if it works."
"I have seen changes in eBay in the last year that leads me to believe Seller Hub will be a good tool," wrote another eBay seller. "In the last year we have had some better experiences with at least the US based CSRs. The defect report was turned into a much more powerful and useful tool. And we have the Fall seller update. So I am seeing some positive change at eBay."
One seller said they didn't want to deal with change as the Holiday selling season ramped up - valid concern many sellers have expressed about changes made during the fall months.
The invitation, sent to sellers on October 1st, said the new hub will make it easier to sell more. "eBay Seller Hub puts all the selling tools you need in one place - with competitive insights, listing guidance, and detailed analytics to help you manage and grow your business."
eBay had long offered Store subscribers access to traffic reports from Omniture, but removed them
in the spring, meaning sellers have been flying blind when it comes to analytics. But the new Seller Hub promises to provide detailed sales performance including "page views and buyer traffic to your listings."
eBay is also providing sellers with information about their competitors, and changed its User Agreement to give itself permission
to display information about the commercial performance of your listings to other sellers. "See how likely it is that your item will sell compared to other items and get listing recommendations to help you increase sales. You'll also see how your listings compare against similar, previously sold and current listings on details like: Pricing; Item condition; and Shipping cost."
More information about the new Seller Hub is available on the eBay website
. Let us know if you think the new hub will be helpful and whether you're opting in for early access.