|Mon Jan 5 2015 15:16:22|
Does Offering Free Shipping on eBay Help Boost Sales?
By: Ina Steiner
Can offering free shipping on your listings help boost sales on eBay and other platforms? Specifically, a reader wrote today to ask if eBay's partnership with the U.S. Postal Service rewards sellers who only use Priority Mail as their shipping option.
"I use free first-class shipping with the customer option to pay for priority mail," he wrote. "I guess my question is, do you think that I would see a sales increase if I made all of my listings include "free priority mail" and raise the price to cover the cost on my side?"
"I am tempted to try it," he said, "but not sure if it would end up costing me in the end from a loss of sales due to higher prices."
Does eBay give a boost to items with free shipping, and if so, does it vary depending on which carrier and service the seller uses?
And, do shoppers favor items with free shipping, or do they do the math and factor in total costs including shipping?
Sellers often say, there's no such thing as free shipping. What's your experience?