|Thu Sept 25 2014 09:49:08|
Spotted: PayPal's TV Ad Featuring Fictional Inmate
By: Ina Steiner
People have begun noticing PayPal's new television ads that have been airing over the past several months. Users commenting about the commercials on Youtube identified the spokesperson in one of the ads as the fictional Poussey Washington, an inmate at Litchfield Penitentiary in the Netflix series "Orange is the New Black." The character is played by actress Samira Wiley.
In the ad, Wiley says, "With Pay Pal, your financial information is protected and never shared with stores like it sealed in a vault with titanium locks guarded by Ningas." People humorously wrote in the comments on Youtube, "I guess Poussey got out and now she's doing commercials," and, "Guess she's outta jail now."
Ispot.tv reports there have been 427 national TV airings of the "PayPal: Buy Some Peace of Mind" ad. It also reports that a second PayPal TV ad, "Fast, Simple and Secure Online Checkout," has had 66 national TV airings and features actress Sandra Seeling.
The TV ads, which we wrote about on May 1st, are part of PayPal's first-ever global brand campaign, "Powering the People Economy." PayPal's Christina Smedley announced the new branding campaign in late April, and she herself appears in another video on Youtube commenting on the marketing campaign.
Let us know what you think of the PayPal ads, and if you've seen them, or if you've seen the ads eBay has been running on TV promoting the marketplace as a place to sell your old mobile phones.