Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Thu Sept 25 2014 09:49:08

Spotted: PayPal's TV Ad Featuring Fictional Inmate

By: Ina Steiner

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People have begun noticing PayPal's new television ads that have been airing over the past several months. Users commenting about the commercials on Youtube identified the spokesperson in one of the ads as the fictional Poussey Washington, an inmate at Litchfield Penitentiary in the Netflix series "Orange is the New Black." The character is played by actress Samira Wiley.

In the ad, Wiley says, "With Pay Pal, your financial information is protected and never shared with stores like it sealed in a vault with titanium locks guarded by Ningas." People humorously wrote in the comments on Youtube, "I guess Poussey got out and now she's doing commercials," and, "Guess she's outta jail now."

Ispot.tv reports there have been 427 national TV airings of the "PayPal: Buy Some Peace of Mind" ad. It also reports that a second PayPal TV ad, "Fast, Simple and Secure Online Checkout," has had 66 national TV airings and features actress Sandra Seeling.

The TV ads, which we wrote about on May 1st, are part of PayPal's first-ever global brand campaign, "Powering the People Economy." PayPal's Christina Smedley announced the new branding campaign in late April, and she herself appears in another video on Youtube commenting on the marketing campaign.

Let us know what you think of the PayPal ads, and if you've seen them, or if you've seen the ads eBay has been running on TV promoting the marketplace as a place to sell your old mobile phones.





Comments (34) | Leave Comment | Permalink

Readers Comments

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Shop and Ship

Thu Sep 25 10:01:12 2014

NPR news reports that the eBay CEO interview is to be broadcast this evening [Thursday, September 25] ... wonder if he's going to address serious issues on eBay & PayPal, or if he's merely going to remind us yet again of how wonderful it is to sell our $300 Smart Phones on eBay for $100 just in time for the holidays?    

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Shop and Ship

Thu Sep 25 10:06:42 2014

The mobile phone ads have been aired in the Atlanta media market along with an urging that interested sellers can simply drop off their phones at select locations for a guaranteed sale or a $100 coupon. Sounds like a racket: I'd gladly hand out $100 coupons to those who are willing to sign over their working iPhone 6 to me.  

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

by: Russ This user has validated their user name.

Thu Sep 25 10:22:32 2014

PayPal's ad is airing in the Tampa Bay market and I'm so relieved that it is geared toward third graders what with all the animated figures, titanium safe and Poussey.  Was she in jail for safecracking?

The ad rates right up there with Usher dancing with a Cheerio?!?!

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Basset

Thu Sep 25 10:36:28 2014

I saw ad in Tampa Bay area also.

I was on the phone at the time and did not hear the ad but when I saw the ''PayPal'' logo flash on the screen I quickly checked to make sure that it was not a news flash saying it had been hacked. Seriously, that was my first thought!

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

by: abprules This user has validated their user name.
Web Site

Thu Sep 25 10:43:49 2014

We haven't seen the ads yet but we have seen the reappearance of the percentage back on the rebates sites. Check it out here on Mr Rebates:

http://www.mrrebates.com/merchants/2273.asp?refid=55137
>It
is minimal but more than nothing.  

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Ric

Thu Sep 25 10:47:41 2014

Have seen the ads several times as I am in the New York viewing market.

The problem with the commercials is the closing tag line.... " People Rule", which, as any seller knows is the exact opposite of the reality of selling using PayPal.

If one takes the time to read PayPal's user agreement with all the baked in "gotchas" they will quickly figure out that PayPal rules - not people.

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Ed Gadfly

Thu Sep 25 10:50:53 2014

Well if a famous actress says it with a cartoon, it MUST be true.

PayPal is the Most Loved form of payment - it says so in the ads they write.

PayPal is used by Home Depot, another major company.

PayPal is a good company, because "pal" means friend.

Really, sometimes it seems like the people here have trust issues.

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: iheartjacksparrow

Thu Sep 25 11:31:44 2014

Haven't seen them in the Los Angeles area.

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Basset

Thu Sep 25 11:42:11 2014

I'm really surprised they don't play the theme music from ''Around the World in 80 Days'',  but have an advertising theme of - ''Take your new wardrobe and luggage around the world and then return it in 180 days''.

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

by: Xander This user has validated their user name.

Thu Sep 25 11:45:25 2014

I guess they have to do something to try and get more people to use paypal.

I wonder who they have writing these commercials? They appear to be geared towards younger people. Now they're going after the young and innocent.

Sites such as ''paypal sucks'' did not get built because paypal has been a fair company.

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: shabbychick

Thu Sep 25 12:06:52 2014

@ Bassett

Good one! And how bout ''If those $400.00 'destroyed jeans' were'nt destroyed enough, wait til you get them back 6 months later''

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Basset

Thu Sep 25 12:15:52 2014

@shabbychick

Then they can be advertised as ''destroyed'' AND ''fragrant''.  

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Rexford

Thu Sep 25 12:29:22 2014

Aren't we all inmates of the eBay/PayPal aslyum?  I do think that it is appropriate that there is a prison connection when mentioning either of these two companies.

And as for the NPR interview, mark my word, it will be pre-planned and scripted or else Donahopeless would not be involved.  Donahoe's "handler" might even be present.  Hope he's brushed up on his ventriloquist skills.

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

by: P.Dorf This user has validated their user name.

Thu Sep 25 12:53:32 2014

Advertising a little here in UK.

I just laugh, the term "if you lie often enough......" comes to mind everytime I see it.

No thanks PP, I will continue to use my bank card w/ visa verification.

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Philip Cohen
Web Site

Thu Sep 25 14:19:27 2014

Who cares about PayPal’s TV ads other than that they demonstrate that “PreyPal” must be starting to feel the pinch; fortunately, no amount of advertising is going to be able to protect this clunky operator’s off-eBay online market share because “MasterPass” and “Visa Checkout” are now barrelling down the road; and, as for Johnny Ho’s delusional idea of “Pay Here With PayPal” is concerned, well, that never got off the ground in the first place …

Goodbye clunky “PreyPal”, it has not been nice knowing you … http://bit.ly/1nSA1Zl

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Philip Cohen
Web Site

Thu Sep 25 14:33:08 2014

Good one Rexford; clearly the Ho “dummy” has always suffered from the delusional that he doesn’t need a ventriloquist speaking for him; he obviously does all his own work, for example …

Johnny Ho’s “Thought Leader Forum” transcript … http://bit.ly/16McqO1
Fun quotes from the eBay executive suite ... http://bit.ly/12xvzyA

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid ... http://bit.ly/11F2eas

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: shabbychick

Thu Sep 25 16:12:20 2014

Do you know when John Donahoe will be speaking on NPR? I have never heard the Masters voice.  

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Al G

Thu Sep 25 16:42:43 2014

The show on NPR is called "Market Watch" produced by PRI. Normally it goes on at 18:30 hrs is 1/2 hour long. So the Don will probably spend a minute or two yakking.

Easier to get the podcast a day or so later.

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: Ming the Merciless

Thu Sep 25 17:33:08 2014

Both ebafia and PreyPal are taking the path forged by the tobacco companies in luring the young to use and abuse their products.

Both should require users to be at least 18 years of age and preferably 21. This is one of the age groups likely to abuse buying privileges on ebafia and their credit card spending limits.

Sellers will pay dearly for youthful irresponsibility while ebafia aids and abets other age groups to commit hundreds of thousands of misdemeanor and felony theft and fraud cases annually.

The demographic with actual money to spend rather than minimum wage leftovers is the over 40 age group. But, ye gods, these folks might figure out ebafia inc.'s con schemes.

I can't recall a corporation that has ever produced such advertising tripe. They have the WORST commercials in the aggregate I've ever seen.

Perminate Link for Spotted: PayPal's TV Ad Featuring Fictional Inmate   Spotted: PayPal's TV Ad Featuring Fictional Inmate

This user has validated their user name. by: shabbychick

Thu Sep 25 18:10:22 2014

Thanks Al G
Listened to it.  Boy is he grandiose or what?
All about how there will be virtual dressing rooms with giant touch screens so you can try stuff on.
When they asked him about the future of Ebay I just wanted to scream ..."Alibaba"

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