Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed Sept 17 2014 15:23:47

New eBay TV Ad Promotes Selling not Buying

By: Ina Steiner

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If you ask an eBay seller what kind of ads eBay should run, they're likely to say a television ad, especially around the holiday shopping season. And many will suggest an ad that shows buyers the special kinds of items you'll find on the site.

But the TV ad I saw recently encouraged viewers to sell, not buy.

The TV ad is part of a campaign called Flip Your Phone for the Win (eBayForTheWin.com), which we wrote about in EcommerceBytes Newsflash. The campaign capitalizes on the new Apple iPhone 6 and is advertising a promotion encouraging people to sell their old phones on eBay to get money for a new phone.

However, as I pointed out, there are lots of restrictions. eBay says it will give you $100 if your phone doesn't sell - but you have to list in in the auction format using the starting price eBay recommends. (And it's important to check that your model is included in the promotion - old phones don't count.)

The ad makes it sounds risk-free - you could get up to $400 for your phone on eBay - and if it doesn't sell, eBay will give you a $100 coupon. However, if eBay recommends people start their auctions at a low starting price and it sells for that low starting price, people could end up with far less than $100. (Just ask any seller impacted by the recent glitches on eBay.)

But the bigger issue in my view is whether eBay should be encouraging people to come to the site to sell, or if they should be encouraging them to come to shop.

What do you think of the ad campaign, and what kind of ad do you think eBay should run?





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by: Santini This user has validated their user name.

Wed Sep 17 15:37:42 2014

Good grief! I think they should at least disclose the fact their phone could sell for less than the $100, as you pointed out!

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by: Orwellwasright This user has validated their user name.

Wed Sep 17 15:43:27 2014


  Naive users, many or most of whom have never sold a thing in their lives , selling a high risk high fraud item in ebay's current predatory environment, Where fraudulent buyers, lay in wait for first time sellers to swindle, and a venue which presumes all sellers are disposable and not only offer zero support or help , but  gleefully turn on sellers at every opportunity when an issue arises ??  .......

 What could go wrong?  

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by: TomH This user has validated their user name.

Wed Sep 17 15:43:34 2014

Fits in well with all the rest of eBay's ill conceived, poorly managed, technically lagging, incompetent, off target, evil schemes of the last few years.  

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by: sasikat9 This user has validated their user name.

Wed Sep 17 16:24:53 2014

Typical Fleecebay grabbing at straws..

They get a defect for this.

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by: NetWatch This user has validated their user name.
Web Site

Wed Sep 17 16:43:11 2014

If only eBay showed these "newbie" sellers being lured in the fine print: 1) as a new seller, eBay will slap a 21-day hold on your PayPal funds. You'll still have to ship the items you sold at your own expense put of your own pocket while you wait for your funds to be released 2) a buyer can leave you a negative feedback (whether warranted or not) and it will be next to impossible to get it removed as eBay always sides with the buyer 3) a buyer has AT LEAST 30 days (and un der the new User Agreement going into effect possibly as many as 90 days) to demand a refund. Ebay will side with them and yank those funds for the refund either out of your PayPal account or directly out of your bank account if there's not enough in PayPal to cover the refund 4) the buyer demanding the refund- depending upon what they claim (whether or not true)- MAY NOT have to return the item in question to you, the seller 5) any seller can- if they wake up with a "bad hair" day- leave you low DSR (Detailed Seller Ratings) which IMMEDIATELY result in selling restrictions being placed by eBay upon your account- and if you have less 100 transactions under your belt, 2 or 3 low DSRs (also now counted as Defects with the new Defect Rate metric) can even get you permanently suspended. 6) If the US Postal Service is LATE getting your item to a buyer due to weather or other forces totally outside your control as a seller, that COUNTS AS A DEFECT too. 7) Attempting to correct undeserved Defects cannot be done, as eBay Customer Service reps will clearly tell you on the phone (after you've waited on hold up to an hour) that Defects CANNOT BE REMOVED. Now...do you still want to sell on eBay???"

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This user has validated their user name. by: Anonymous Annie

Wed Sep 17 17:19:05 2014

Hmmm. Very revealing and enlightening.

It suggests to me that eBay is desperate for sellers.

Obviously, there has been no MASS exodus from eBay... not a single event that anyone can point to and say ''this is the day that half the sellers up-and-quit''.

But, as has been pointed out here... for many sellers, leaving eBay is a process, not an event.

So, although there hasn't been any earth-shattering sudden departure that would wake-up eBay execs... it's clear to me that the sellers are slowly and gradually abandoning eBay.

Over time, all of these departures have a cumulative effect. Over time, all of the FORMER sellers also become FORMER buyers. Over time, the former sellers tell friends and family of their bad experiences with eBay. (And those people tell two friends, and those friends tell two friends, and so on.)

And THEN on top of all that, we have a reported 12 outages in the first 9 months of 2014, **AND** the major security breach.

Remember AOL? It was the undisputed King-of-the-Hill ... nobody could touch it. It could do no wrong. Everything it touched turned to gold! We all thought it would be an invincible powerhouse for our lifetimes. --- Now? Not so much.

In due time, people will be saying similar things about eBay. (Or are they already?)

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This user has validated their user name. by: Anonymous Annie

Wed Sep 17 17:20:45 2014

@Netwatch ... that was a work of art! Well done! (y)

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This user has validated their user name. by: Philip Cohen
Web Site

Wed Sep 17 17:53:47 2014

Yeah, eBay has been running ads on cable, inviting people to list their junk ... desperation can be the reason ... but what is the point, the buyers appear not to be their to buy the stuff ...


The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid ... http://bit.ly/11F2eas

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This user has validated their user name. by: Island_Sam

Wed Sep 17 18:00:59 2014

Smells like desperation to me.  

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by: bm707576 This user has validated their user name.

Wed Sep 17 19:15:30 2014

You would to be insane to do this. Ebay is overrun with buyer fraud when it comes to tech items.  Seller has no real protection. Also if it doesn't sell ebay will not honor coupon.  Numerous complaints are being posted that ebay is stiffing sellers on other promos.

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by: brokentoys19 This user has validated their user name.

Wed Sep 17 19:24:41 2014

paypal also has a new video ad out. Be careful if you have children, this is liable to give them nightmares. Could cause seizures too. Read the comments.


http://youtu.be/pF7HxLCFMeY

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by: Trying-My-Best This user has validated their user name.

Wed Sep 17 19:51:07 2014

This is so sad on so many fronts.

Only comfort I have is most of their ''new targets''  have moms and dad,  - former eBay sellers  - banished from the site - and these kids are banned with the household.  Or these kids have parents or family members  currently selling in a very hostile environment .   These kids know to stay away from ebay.

My 20+ year old (have 3 of them)  buy on Amazon, as do all their friends.  They wouldn't think of buying or selling on any other site and certainly not on eBay.

Actually this whole scheme has high potential to implode with serious  consequences for eBay.

When these kids sell their iphone on eBay and get first return for SNAD .and  deal with CS for hours  only to discover case closed in buyers favor . It will be all over the internet how eBay screwed them.

Burn these kids once ...is enough.  They don't and won't stick around to be screwed twice.  

This is the most sought after demographic on the internet and ebay spent millions on this goofy ad with goofy looking actors with goofy 'flip to win' claim.  It is so very sad.

If eBay doesn't burn them with defects, PayPal's new 6 month refund policy will - these college kids are living on a shoestring and can't afford chargebacks 6 months after the sale.

It is going to get ugly, very ugly  for eBay.









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by: Russ This user has validated their user name.

Wed Sep 17 20:50:39 2014

Hatchlings in the chicken coop...someone forgot to latch the door...and here comes the fox...Easy pickins for eBay.

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This user has validated their user name. by: Ric

Wed Sep 17 20:53:18 2014

So let me get management's strategy straight....


First they either purge tens of thousands of sellers or run otherwise good sellers off the site with poorly conceived policies.

Then, the geniuses at eBay spends hundreds of thousands of dollars to attract new, first time sellers who expect they will be able to list and sell their old phones?

So, if this works, eBay will see the market saturated with outdated phones, prices will collapse as eBay pricing suggests a race to the bottom on pricing, sellers will see their phones sold for a fraction of what is worth IF it sells at all...

The entire eBay management team needs to spend more time with their families.

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This user has validated their user name. by: iheartjacksparrow

Wed Sep 17 20:58:41 2014

I don't understand why eBay is looking for more sellers when they're trying so hard to get rid of the ones they have right now. Surely eBay must know that sellers are complaining that sales are way down, or nonexistent. A much better campaign would be one to entice buyers to frequent the site again. Of course, with all the glitches and difficulties with searches, maybe eBay feels it would be wasted money to target buyers. Especially when they can get sellers to pay fees for listing items that will never be seen.

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by: brokentoys19 This user has validated their user name.

Wed Sep 17 21:25:25 2014

@iheartjacksparrow

Very simple they're changing [fixing] the membership "on the fly"

They want quiet, vulnerable newbies who have no memories of when ebay wasn't a convoluted, butchered, mindbending mess and pure scam.

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This user has validated their user name. by: bitbybit

Wed Sep 17 22:17:25 2014

Brokentoys

That video ad is absolutely horrible. Sounds satanic and cult like. Proof that Paypal and eBay are on the dark side. I doubt anyone can even watch it without becoming nauseous.  

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This user has validated their user name. by: LDS Brother

Wed Sep 17 22:32:19 2014

Phillip Cohen said: "Yeah, eBay has been running ads on cable, inviting people to list their junk"

Just curious ? Does the ad also remind wannabee sellers that they will be rated with defects, 21 day holds to get their money ?

And most importantly, since JD took over Pay Pal for a bit, now amazingly they have the 180 day window to open not as described through Pay Pal, were section 10.1b clearly states your will be expected to give the buyer a refund, and you ain't gonna get the Pay Pal fee's back !

My advice to anyone aspiring to sell on this site is RUN RUN RUN !!!! Try your local paper, craigs list etc. don't ruin your life, your health, or let some idiot eBay buyer get your item for FREE after 1/2 a year when they claim not as described

After the abuse John Donahoe has inflicted on me since 2008 I never miss an opportunity to tell anyone interested in asking me advice to sell on eBay , that is sucks, the CEO has ruined it, the low profits, search engine, defects, dsr's is all BS no good for your health or your wallet

The search engine is like a slot machine ! You pull the lever, MAYBE you will get seen odds are you won't TRS means nothing, the Chinese selling fakes get the top spots in Best Match !

Damn, I can't believe that Moron John Donahoe is still t the helm, what kind of spell or potion has he used on the BOD and Pierre ?

I feel sorry for Nike ! Mr. Disruptor thinks he is the golden touch it seem's for failed reign on eBay !

And Meg, your a piece of work also, all you ever did was promote work from home, have a job selling on eBay to pad your wallet, then you leave and give us JD

Like I said in 2008 I cried when I saw his arrogant looking face on his pic, I knew that was the end of my business !

Like a poster said, when he said we have to let go of our successful past, he really meant you sellers have to let go of YOUR successful past, that jerk !

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by: AgendaSwallowsAll This user has validated their user name.

Wed Sep 17 22:48:26 2014

The campaign has to be a defensive and/or offensive measure to what must be tremendous cell phone sales losses to outfits that have popped up running ''Sell your cell here'' or ''We'll buy your old cell'' TV ads in the past year give or take.

John Donahoe & Co. you have the intellectual mindset of  underveloped 10 year olds.

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by: Paul W This user has validated their user name.

Wed Sep 17 23:15:36 2014

Pity the poor new sellers whose phones the buyers have requested to be sent to their cousins in Nigeria.

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