|Sun Aug 10 2014 20:34:33|
Sellers Choice Storefronts: Readers Less Satisfied with SEO
By: Ina Steiner
This morning we released the results of this year's Sellers Choice Awards for Storefronts & Shopping Carts in the EcommerceBytes Update newsletter. The five services with the highest overall ratings were, in order: BigCommerce, Amazon Webstore, Zen Cart, Shopify, and PrestaShop. (Note that some readers use their inventory management solution to host their stores - results of the "Inventory Listing and Management Tools" category will be published in a future issue.)
One of the biggest challenges for online merchants who want to open their own storefront is trying to determine which platform is best suited to their needs. We asked sellers to rate solutions in five criteria: Ease of Use, Performance, SEO Features, Customer Service, and Fees - all important areas to evaluate when evaluating a service.
Having your own online storefront on which to sell offers much more control than selling on marketplaces. But it's an investment in time and money, and there's no point in having your own store if shoppers don't know about it. All of the top-five services experienced a decline in ratings for SEO features compared to last year's ratings.
As noted in today's editorial, the increasingly competitive nature of Google search is likely a major contributor to merchants' lowered satisfaction with their platform's search-engine optimization.
If you have your own store, how do you drive traffic to your listings? What factors did you use to determine which platform to use? And what mistakes did you make you would share with others? Let us know.