Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Mon Aug 4 2014 16:28:46

Etsy CEO Goes on Morning TV Promoting Handmade Goods

By: Ina Steiner

Sponsored Link

Etsy got exposure on a national audience when its CEO Chad Dickerson appeared on the television program CBS This Morning on Monday. The CEO showed off three handmade goods and talked about the company's vision during the 5-minute segment.

Amazingly, the three TV hosts made no comparisons to eBay (a win for Etsy PR). But, it was surprising the extent to which vintage items was ignored. In fact, the "v" word was never mentioned.

In addressing Dickerson when introducing him, one of the hosts said, "You don't like the word tchotchkes, you don't like the word knick-knacks, because you say it's unique, one-of-a kind. Why is that important to you?"

In response, Dickerson said,"Etsy is a community of a million artisans and craftspeople. And what they make is really beautiful and unique." He then proceeded to show off three items he had brought - again, all of the items were handmade, none was vintage, nor did he mention supplies.

The three hosts laughed at the third item he showed off, a handcrafted wood lamp, with one saying, "you lost me there, Chad."

Another host said she had never purchased from Etsy until 3 months ago when she found a print on Etsy that was available cheaper than the ones she was looking at in the big-box stores. That had sellers on the Etsy discussion boards moaning. "Very very odd," responded one. "I was like great, now people will have the impression that Etsy is cheaper than Big Box. And who looks on Etsy for something they saw in a Big Box but decided it was too expensive there?"

While those two incidents might not have been exactly what Etsy's communication team had wished for when planning Dickerson's appearance, the CEO appeared unruffled and he did have plenty of opportunity to talk positively about the site. "Our goal is to re-imagine commerce to build a more fulfilling and lasting world," he said.

When asked how craftspeople hear about Etsy, Dickerson said, "Word of mouth. Our best, sort of, sales force is our sellers."

As can be quite typical with such appearances, this was a one-sided interview, with the hosts giving no indication they had talked to users to get their perspectives.

Sellers discussed the segment on the Etsy boards, and several readers weighed in. An excerpt from one reader:

Even you, Ina, must have looked at the site and been appalled by the amount of mass-produced and reseller crap for sale there.

Etsy's sales of reseller and mass-produced items must outweigh the sales of real handmade products. That's is why these sellers are allowed. Yes, I know Etsy says they don't allow either. But you don't have to be an expert in retail to know that's not true.

When you can find the same bubble necklaces, plastic "crystal" necklaces, cell phones cases, prom dresses, wedding dresses, etc. for sale by factories online at Alibaba, Aliexpress, DHGate AND on Etsy, you know that reselling IS allowed.


An excerpt from another reader's letter:

There was a "Vintage handmade Harry Potter item" shown. That is trademark infringement which is also not allowed and should not be publicized. That is what the whole problem is Chad doesn't even know what is or is not handmade, mass produced or anything else about Etsy's guidelines, not by this interview.

One seller on Etsy's boards noted the positive along with her disappointment:

It was really a good PR piece for our site and creative sellers. But I didn't hear the word "vintage" once. Very sad missed opportunity for us vintage sellers."

Another seller wrote:

Nothing earth-shattering, but a good spot. He showcased 3 items, talked about how it's the personal touch of supporting artisans, etc. Said it costs only .20 to start up a business. Partnering with Nordstrom and West Elm, etc. A bit about blameless post-mortems and how they learn from mistakes.

See the segment on the CBS News website and let us know what you think.




Comments (34) | Leave Comment | Permalink

Readers Comments

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

This user has validated their user name. by: Philip Cohen
Web Site

Mon Aug 4 17:13:52 2014

He passed up a chance to take that slice of eBay’s pie that eBay appears not to want—unbelievable ...

This guy appears as skilled as Johnny Ho; still, he would have supplied the hosts with talking points beforehand; and the parameters of the interview would also have been agreed to beforehand ...

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

This user has validated their user name. by: Basset

Mon Aug 4 17:17:22 2014

I caught his appearance, too, and I had that exact same thought - Whattabout vintage???

You would never know from the segment that Etsy offers some great vintage items -  or all those imported things.  He really made it out to seem like Etsy was ALL handmade! Kinda deceptive, that.


And I thought the lamp was, to be honest... unattractive. At best, very plain.

He couldn't find a better example to bring??? There are really some great eye-catching handmade items on Etsy.

At least he is doing more than some, out promoting his venue. Maybe the Etsy sellers got a bump today?


''Blameless Post Mortem'' - nouveau terminology at its finest! LOL

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: Flying Childers This user has validated their user name.

Mon Aug 4 18:09:21 2014

Does Chad really think he's kidding anyone with this BS? I wish the morons in the media who fawn all over this creep like the sycophants they are would read some of the comments on the forums regarding the mass destruction of small business that is taking place thanks to the endless Etsy "tests." Right now there about 6000 posts from angry sellers who feel totally betrayed by what the powers that be are doing to them. Meanwhile, Chad has the cojones to go on national tv and proclaim what a humanitarian he is, how socially conscious. He's nothing but a scam artist in my book, the ultimate despot who screws you royally all the while telling you it's for your own good. Many of us feel that these tests are just a sort of "final solution" for Etsy to get rid of the smaller, less profitable sellers who are bringing down their bottom line. Meanwhile, there's on place else to go, at least not till 11 Main and Zibbet get their acts together.

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: LightWing This user has validated their user name.

Mon Aug 4 18:36:20 2014

"Disregard the ELectrocuted Network Admin on the floor. I AM the Great FleaBay!"

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: Patricia This user has validated their user name.

Mon Aug 4 19:13:29 2014

Still awarding the most "spectacular mistakes" I see.  How a$$backward can you be?  I would have like to hear he was going to work on search so that things could be more easily found!  

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

This user has validated their user name. by: Rexford

Mon Aug 4 19:38:24 2014

These CEOs are all alike.  It's my feeling that they are all about lining their own pockets.

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: Dreadsy This user has validated their user name.

Mon Aug 4 19:49:21 2014

Epic Fail! Handmade? Original? One of a kind? THAT was the OLD Etsy! Chad's Etsy consists of mass-produced factory goods, sleight of hand tricks, lies & half-truths, deception of the gullible, pissed off sellers & buyers...and a very repressive, authoritarian BIG BROTHER mentality. It is thinly veiled in SO many devious layers . Etsy's objective now is nothing but grab as many $$$ as possible as fast as possible-by any means necessary!  

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: felyne This user has validated their user name.

Mon Aug 4 20:08:07 2014

@dreadsy, my thoughts, exactly.

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: Chadcorporatesellout This user has validated their user name.

Mon Aug 4 20:25:46 2014

Chad talking about promoting makers is laughable.
The site is full of mass produced factory made products that are often the result of dismal labor practices.

This site is weeding out the true artists that once made them great.

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: OUTLETMONSTER.NET This user has validated their user name.
Web Site

Mon Aug 4 21:27:56 2014

Hey guys,
I sent the below letter to Ina trying to spread a word about a new marketplace for mens fashion that really generates sales: GRAILED.COM. Not only the website makes generates sales much better than bonanza or 11main, it now pays your paypal fees!!!  Anyways, please read the letter below.  Unfotunately, it did not get published, and please check grailed.com

Hello Ina,
I am one of the many avid readers of your ecommercebytes blog and I would like to introduce and highly recommend a relatively new marketplace for mens clothes, www.grailed.com.  I am NOT in any way affiliated with this website other than being a seller there pretty much from the onset last year.  I found it through reddit's frugal fashion marketplace absolutely by accident last November and it has been my number one marketplace in terms of sales.

Grailed.com is absolutely free to list and to buy.  But what distinguishes it from other venues is that the website has started paying the sellers' paypal fee for the sold items, which is truly revolutionary!!!  So the website is TOTALLY FREE TO BUY AND TO SELL!!!  I have sold 50 items there (here is what I list there:  http://www.grailed.com/users/myitems/435-outletmonster) and again, I am super happy about it.  

In terms of the convenience, the listing process is a breeze from the seller's perspective, and buying is even easier.  The site's popularity has been growing by leaps and bounds as far as I can tell largely through the word of mouth and social media rumoring.  

The guys who came up with it are pretty talented.  Who knows, maybe by spreading the word in the seller's community and continued growth, they will come up with the equally ingeniously designed verson of 'grailed' for women and/or other specialized items and groups.  You know better than anyone else that the sellers community has been clamoring for friendlier marketplace and grailed.com is a truly one of them.      

Thanks a lot for your time and attention.  I hope you will let others know about this website.  And again, please be assured that I am not in any way affiliated with the website and this is my honest and sincerely recommendation.

Best wishes,
SK (Outletmonster)

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: Chadcorporatesellout This user has validated their user name.

Mon Aug 4 21:47:16 2014

So here we are talking about handmade artisan products and a spammer pops in to promote mass produced.  Priceless.  Truly.

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

This user has validated their user name. by: The End

Mon Aug 4 22:03:14 2014

TV hosts are some of the most ignorant, inept, talentless, stupid, flippant people on the planet. If not for TV, we would hide them in the basement. They are complete idiots.

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

This user has validated their user name. by: Ming the Merciless

Mon Aug 4 23:17:56 2014

Does the same tone deaf handler dress both The Ho and Chad?

Chad should be a, artisan hand made in the USA tie.

What is it anyway with these 'tech' CEOs who can't seem to finish dressing in the mornings?

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

This user has validated their user name. by: Rexford

Tue Aug 5 06:15:01 2014

Didn't see this interview. Did Gayle King interview him? If so, how many times did she mention Oprah?

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: Graeme This user has validated their user name.

Tue Aug 5 08:15:44 2014

I noticed that towards the end of the interview, one of the presenters (on far right of the video) challenged Chad's Handmade comment with an example of buying mass-produced prints on Etsy rather than retail as it was cheaper and came with a personalized note from the seller. Chad jumped on the personalized aspect and ignored/missed the issue presented. Opportunity missed in demonstrating how Etsy protects its artisans from cheap mass-produced product... pity.

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: VintageLady This user has validated their user name.

Tue Aug 5 08:37:36 2014

I watched it as well and found the interview a missed opportunity.
Baffling how the vintage category was completely overlooked especially since Etsy now benefits from having all the major vintage Sellers that left eBay. The selection in vintage is truly remarkable, and I am not talking about the church basement second hands abundantly available on eBay nowadays. I am talking about couture, museum quality vintage. What a loss!
I wish someone created an exclusively vintage marketplace. I believe it would surpass not only the expectations but the revenue of all existing venues.  

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: Flying Childers This user has validated their user name.

Tue Aug 5 09:10:23 2014

Responding to Vintage Lady: there IS an upscale,exclusively vintage marketplace and that is Ruby Lane. RL has been around for quite some time and I know several vintage sellers who finally left Etsy and set up shop there. Unlike Etsy, there are strict standards, not everyone can get on the site, you have to submit your products first to see if they will allow you to set up shop.

The fees are a bit more, but you can charge more because of the site's reputation. And the search engine makes shopping a breeze, not the sadistic game that it is on Etsy. Also, they help you do your listings and photos so that they're easier to find. I highly recommend Ruby Lane to any serious vintage seller. My friends have been making great sales almost right from the beginning. After what has happened to my vintage shop since the testing began, i.e. total loss of business, I am about ready to make the move myself. I really hate to have to do all that work, but it's obvious that the people who run Etsy are not interested in either handmade or vintage and are actively encouraging us to leave by destroying our businesses.

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: Garcia This user has validated their user name.

Tue Aug 5 09:15:42 2014

So Etsy awards mistakes,promotes trademark violators, creates homemade not handmade items, and allows sellers to purchase prints at big box stores and resell them on Etsy. Could Chad possibly have done any worse to promote Etsy?  Oh yes he can bring in an ugly lamp, with no shade to show how great homemade items can be.
My bread is homemade, but my jewelry is handmade.  Chad needs a lesson on the difference between cooking and crafting.

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: Eric Saeger This user has validated their user name.

Tue Aug 5 09:32:35 2014

So all five of this show's regular viewers became enlightened that Etsy doesn't offer vintage?

What do you call 500 tech CEOs at the bottom of the ocean?

Perminate Link for Etsy CEO Goes on Morning TV Promoting Handmade Goods   Etsy CEO Goes on Morning TV Promoting Handmade Goods

by: Mr. Me This user has validated their user name.

Tue Aug 5 10:27:09 2014

I sell vintage on etsy , but eTsy feels a bit amateurish, no calculated shipping. no "make offer" options.  All the new "tweaks" and "tests" are ammoying. at best.

Still. etsy is much better than ebay.

Click to view more comments
1 2  [Next Page]


Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.