|Mon June 30 2014 22:06:16|
Survey Says eBay Should Reassure Users Following Hack
By: Ina Steiner
It's been over a month since eBay announced criminals compromised its user database, and a survey conducted by EcommerceBytes this week show a majority of sellers were negatively impacted:
- 93% said eBay's announcement about its security breach had had a negative impact on their dollar sales.
- 91% said one month later, sales were still lower than pre-breach announcement levels.
- 96% said eBay was not doing enough to reassure shoppers after the security breach on its site.
It's clear that the readers taking this survey feel eBay could do a far better job communicating with users about the breach, although a few respondents wondered if eBay would make it worse by talking about it.
Many respondents brought up the fact that eBay failed to announce the breach right away, and felt it contributed to shoppers' mistrust of the site.
One seller raised an important issue: if sellers' sales are down following the breach, this could impact their PowerSeller and Top Rated Seller status. If eBay downgrades sellers as a result, they could lose fee discounts, making a bad situation worse - and due to factors outside of their control.
"My sales are lower than they have been in several years. I am a Silver Powerseller, which means I need $3,000 a month in sales. Usually I have between $3 and $5K a month, and now I am getting $1200 to $1500 a month. I realize summer months are slower, but not like this. I am retired and this is impacting everything I do. I can't even restock my store because I'm not making enough."
The full survey results are published in the Tuesday issue of Newsflash - let us know what you think about how eBay has handled the security breach.