Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Wed June 18 2014 14:45:17

Amazon Launches Smartphone, a Selling Platform

By: Ina Steiner

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As expected, Amazon launched a smartphone called Fire at an event in Seattle today featuring CEO Jeff Bezos. The Fire comes with Dynamic Perspective technology that enables an immersive experience - "for example, peek to instantly see close-up front and back views of a dress in the new Amazon Shopping app for Fire."

Greg Bensinger of the Wall Street Journal live blogged, "The phone is a selling platform," and quoted the head of wireless for AT&T, who was on stage at the launch event to talk about exclusive contract for the phone: "I am going to buy a whole lot more things with this technology than I ever have before."

Here's the blurb about pricing from the company press release:

Fire ships on July 25 and is available exclusively on AT&T - the nation's most reliable 4G LTE network. Starting today, customers can pre-order Fire at www.amazon.com/Fire-Phone, www.att.com and in AT&T retail locations nationwide. Fire with 32GB is available for $199 with a two-year contract - that’s an extra 16GB of memory for the same price as many other premium smartphones - or zero money down for as little as $27.09 a month from AT&T on Next 18. Fire is also available with 64GB for $299 with a two-year contract or starting at $31.25/month from AT&T on Next 18.

Here's more information - check out the video to understand the technology that makes this phone different. We'll bring you a closer look in Thursday's Newsflash (here's a link to the story), in the meantime, let us know what you think as a buyer and seller.




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Readers Comments

Perminate Link for Amazon Launches Smartphone, a Selling Platform   Amazon Launches Smartphone, a Selling Platform

This user has validated their user name. by: Ed Gadfly

Wed Jun 18 15:04:06 2014

Amazon does not seem like a trustworthy company. I know AT&T rolled over and let the NSA tune right in.

Amazon took the 1984 book back. Trust them with all my information and the information of all the people I deal with...

uh, No.

Perminate Link for Amazon Launches Smartphone, a Selling Platform   Amazon Launches Smartphone, a Selling Platform

This user has validated their user name. by: Philip Cohen
Web Site

Wed Jun 18 21:00:09 2014

"I am going to buy a whole lot more things with this technology than I ever have before."

Yeah, give us another advertorial, Greg ...

Perminate Link for Amazon Launches Smartphone, a Selling Platform   Amazon Launches Smartphone, a Selling Platform

by: Mimi This user has validated their user name.

Thu Jun 19 00:09:20 2014

I'm afraid Amazon has just released a giant bomb. The comments on various forums are less than kind. One of the main ''oops'' is tying it to AT&T, known to be one of the worst carriers. I'm afraid this was not one of Bezo's best ideas. Time will tell, but I think Amazon is very late to the smart phone party.

Perminate Link for Amazon Launches Smartphone, a Selling Platform   Amazon Launches Smartphone, a Selling Platform

This user has validated their user name. by: Rexford

Thu Jun 19 06:19:41 2014

"the nation's most reliable 4G LTE network"....which has just suffered a data breach this week compromising the personal information of an undisclosed number of wireless customers.

I agree with an above poster....a little late for the smart phone party.

Perminate Link for Amazon Launches Smartphone, a Selling Platform   Amazon Launches Smartphone, a Selling Platform

by: Eric Saeger This user has validated their user name.

Thu Jun 19 09:46:19 2014

@Philip:  I feel ya.  Sycophantic writers like Bensinger could switch right over to writing Hunger Games box scores after the revolution happens.

Perminate Link for Amazon Launches Smartphone, a Selling Platform   Amazon Launches Smartphone, a Selling Platform

This user has validated their user name. by: Ming the Merciless

Thu Jun 19 13:47:02 2014

Return rates will continue to escalate as more buyers use smart phones to buy and refuse to read descriptions.

Stricter return policies will be the only way to curb bad buyer behavior.

However, the basic problem remains.

The smart phones are smarter than many of their users!

Perminate Link for Amazon Launches Smartphone, a Selling Platform   Amazon Launches Smartphone, a Selling Platform

This user has validated their user name. by: Puck

Thu Jun 19 14:58:04 2014

This thing has Zero written all over it.

Perminate Link for Amazon Launches Smartphone, a Selling Platform   Amazon Launches Smartphone, a Selling Platform

by: E-pins This user has validated their user name.

Fri Jun 20 16:03:28 2014

Amazon could have done better, like it's excellent feature loaded affordable tablets, but did an Ebay instead.

5 Reasons You Don’t Want the Amazon Fire Phone
blog.laptopmag.com/reasons-to-avoid-amazon-fire-phone
"Fir
e's
hardware and software are designed to get you to spend more money (on Prime and everything else Amazon sells) rather than to work or communicate more effectively"

Who in their right mind would buy Amazon’s Fire Phone?
www.extremetech.com/computing/184811-who-in-their-right-mind
-would-buy-amazons-fire-phone
"What
I don’t get is why Amazon went down such a conventional, profit-gouging route with the Fire Phone. After years of selling cheap tablets – presumably to make money back on the sale of Prime, e-books, and other media — Amazon has surprised us all with a conventional, 50%-profit-margin smartphone. Does Amazon really think that a $200-on-contract/$750-off-contract Fire Phone is an enticing proposition? With its middling tech specs and unproven ecosystem, I think a lot of people would’ve been much more comfortable if the Fire Phone was instead priced like the Fire tablets — or heck, like the Nexus 5 smartphone ($350-400, off-contract)"

Pity.

Perminate Link for Amazon Launches Smartphone, a Selling Platform   Amazon Launches Smartphone, a Selling Platform

by: LightWing This user has validated their user name.

Sun Jun 22 10:13:57 2014

Ming wrote:

''Return rates will continue to escalate as more buyers use smart phones to buy and refuse to read descriptions.  Stricter return policies will be the only way to curb bad buyer behavior.''

MING nails the downside to Sellers who experience the whimsy of moronic buyers zipping thru the ''DumbNails'' (tm) on a 3-4'' viewing platform. Even when text is in a pic they STILL blow it.

Ebay' solution? Push MORE sellers into Mobile, force 90 days Returns to get Crumblette Discounts and then issue ''Defects'' to those who comply.

Insanity.

You just can't make this stuff up.



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