|Thu May 29 2014 22:11:49|
Do Shipping Costs Belong on Product Listing Pages?
By: Ina Steiner
Etsy is running a test in which it is hiding the shipping costs on sellers' listings. Many sellers were upset at the idea that Etsy would make it harder for shoppers to view costs, as I described in EcommerceBytes Newsflash last week.
In order to view the shipping costs, users who are part of the test must actually place the item in their shopping cart, a move that to some shoppers feel like they are making a commitment to purchase, while to others, it's no big deal whatsoever.
While many sellers complained about the test and some even said they experienced a decline in sales due to the testing, other sellers came to Etsy's defense, as I report in this article in tomorrow's newsletter.
Many of the sellers made the point that it is better for a marketplace like Etsy to test a new feature before committing to it.
Sellers who complained about Etsy's hidden shipping costs test did not disagree. Those who posted in today's thread about Etsy tests agreed testing was necessary, but said this particular test was harmful to the shopping experience.
One seller speculated that the test could be leading to a positive outcome: "what if Etsy is testing something where buyers would get a more accurate *combined* shipping cost based on the total number of items in a cart," she asked.
What do you think? Must shipping costs be displayed on a product listing? Are there any exceptions?