Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Mon May 12 2014 15:11:03

eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo

By: Ina Steiner

Sponsored Link

eBay is trying to jumpstart sales on the Monday after Mother's Day - the marketplace is running a 1-day promotion to encourage shoppers to spend on high-ticket items.

eBay will give shoppers twice the eBay Bucks points when they spend between $50 - $99.99. Buyers can earn triple the rewards when they spend between $100 - $149.99, and four times the rewards when they spend $150 or more. There is a limit to how much members can earn, however: "Rewards are capped at $100 per transaction and $500 per Earn Period," eBay notes.



It's interesting to see which categories eBay highlights in the email it sent to eBay Bucks members: Electronics, Fashion, Collectibles and Home & Garden.

Only invited buyers who are members of the eBay Bucks rewards program can participate. The promotion started at 8:00AM PT and ends at 11:59PM PT today, May 12, 2014. "Extra eBay Bucks can only be earned on every single item purchased that meets the minimum purchase requirement specified in the offer. Valid on multiple qualifying purchases made within the promotion time period."

Do you think eBay Bucks are a good incentive? If you headed eBay's marketing department, what kind of promotions would you use to entice shoppers to come to the site and spend, spend, spend?




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This user has validated their user name. by: Ric

Mon May 12 15:50:32 2014


One thing the eBay bucks program did motivate me to do.... I now buy packing and shipping supplies directly from sellers websites instead of buying on eBay since eBay chose to cut the category out of the reward program. Prices are in most cases the same or lower so maybe they did me a favor.

2% may not be much, but it does add up over time as I purchase bulk quantities of some items from eBay sellers. The eBay bucks I collect are used to reduce costs of acquiring inventory for resale.

Towards the end of every quarter, I start searching for items which can be purchased using my balance. I have actually obtained items which were resold for hundreds but cost me zero because the purchase was paid using my eBay bucks balance.


Now, the question with this promotion..... will eBay end up delaying this quarters reward payments because they failed to set aside sufficient funding as was the case with the coupon promotion a month or so ago?

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This user has validated their user name. by: Philip Cohen
Web Site

Mon May 12 18:32:07 2014

Now, why else do you think that Johnny Ho is thinking about bringing that net $6 billion back from Ireland or wherever?

The pain of booking that allowance for a $3 billion tax payment must have been most hurtful for the Ho ... and long may he live in such pain ...

Perminate Link for eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo   eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo

by: Ogri This user has validated their user name.

Mon May 12 19:19:33 2014

Guess if I was ebays marketing head, one thing would find frustrating is no control over the items available for sale - the products are selected and made available by the sellers.

Next request to the board would be to use some of the $6B to finance purchase of selected stock for resale (or develop own products) and sell them on.

Means a break with the - we dont compete with our sellers 'marketing feature', but nothing stays the same for ever.

Does sound kind of familiar though, like I've seen another huge ecommerce business doing the same - but maybe thats my imagination.

Perminate Link for eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo   eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo

This user has validated their user name. by: The End

Tue May 13 02:21:10 2014

This seller is raising Hell, unchecked, on Ebay : bellaandchloe
Just another reason to stay away from Ebay.

Perminate Link for eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo   eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo

This user has validated their user name. by: Basset

Tue May 13 06:01:10 2014

These promotions may apply better to items with an evenly rounded  price - $50 instead of 49.99 etc...

The other day the promotion was $25 or higher and the item I would have purchased was $24.99. So it is still in my watch list!


I usually do even pricing (not .99 endings) so it is easier for people to add with the shipping. Just need to look at the $25 instead of $24 or $50 instead of $49 to see if it makes any diff on these promo days.  

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This user has validated their user name. by: elpereles
Web Site

Tue May 13 09:52:25 2014

I was watching a BIN item for some time. I decided to buy the items because I was able to use this promo.

From this day. I will build a watch list, save the money, and only buy stuff during this promotions. lol

Perminate Link for eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo   eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo

by: Patricia This user has validated their user name.

Tue May 13 10:29:31 2014

LOL everything but the right thing.  Ebay...you want to revitalize the site and bring in more buyers?  1) treat the sellers like human beings.  2) dig out some of that moldy offshore money you've been hoarding and do an honest advertising campaign....not one aimed at your big sellers...but aimed at us small fry.  You still haven't learned that we bring in the bulk of buyers!

Perminate Link for eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo   eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo

by: songe-d-automne This user has validated their user name.

Tue May 13 11:04:57 2014

"This seller is raising Hell, unchecked, on Ebay : bellaandchloe
Just another reason to stay away from Ebay."

Yeah, they do seem to get away with a lot, but then also buyers have been a little idiotic at times.

Item title says: "Single Earring"

Buyer feedback: "Only one earring"

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This user has validated their user name. by: The End

Tue May 13 11:50:13 2014

(songe-d-automne)
There you go  :o)

Perminate Link for eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo   eBay Gooses Post-Mother's Day Sales with eBay Bucks Promo

by: Mr. Me This user has validated their user name.

Tue May 13 15:11:51 2014

Donny Ho's parents had to entice other kids with a $20 bill to be his friend for the day.



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