|Mon Mar 17 2014 11:09:23|
Sloppy Photo Editing Gets Retailer into Trouble
By: Ina Steiner
A sloppy photoshopping job resulted in a public relations nightmare for retail chain Target. A fitness blogger (who also runs her own retail site selling yoga and pilates gear) spotted a poorly edited photo of a bikini for sale on Target's website - and I mean poorly edited - see accompanying photo.
After Cassey Ho wrote about Target's photos, the story went viral, with major press and TV shows reporting Target's gaffe. Many believed the retailer had edited the photo to make a skinny model look even skinnier, though someone commenting on the Blogilates post thought it was just a poor job of cleaning up the photo rather than an attempt to resize the model.
Boston.com wrote, "Target is in hot water for digitally manipulating a model wearing a bikini for the Juniors section of their website. Arms were slimmed, torsos were trimmed, and the piece de resistance "thigh gap" was sloppily cropped in all its glory."
Many merchants and online sellers edit their product photos, and quite a number hire or outsource the job to others. This is a lesson to make sure you check your photos before posting them. (It's hard to know how this one slipped by Target.)
Many of us have read stories about "reflecto porn" in which sellers accidentally or purposefully take pictures of items with reflective surfaces that show the picture holder in various stages of undress. What other blunders have you seen - in your own photos or those of other sellers?
What kinds of editing do you do on your photos, and what tools do you use?
How do you make sure you represent the item (including its true color) so there are no complaints from buyers about items not as described? What is the line between editing to enhance your product and over-editing?