|Tue Mar 4 2014 00:07:15|
Changes to eBay Stores Are on the Way
By: Ina Steiner
eBay is still rolling out its new Store redesign announced last fall, but last week it shared additional plans for new features that will provide eBay Store owners with new ways to engage shoppers as well as merchandising features, including one-time use coupons.
In a webcast last week, eBay Stores Lead Product Manager David Bernstein explained that eBay plans for the future include the ability for sellers to add content pages to their Stores, such as buyer guides or FAQs. They'll be able to design their Store homepages using templates where they can simply choose a layout and add text and photos, without the need to learn HTML. In a slide called Future Direction, he outlined planned Store Enhancements and Long-term Vision (in the exploration stage).
Vincent Payen of the Buyer Experience team then explained Promotions Manager, the newly revamped and renamed "Sales Maximizer" that will eventually replace Markdown Manager.
Payen explained some of the Promotions Manager features that include powerful merchandising features, and played a video in which Jake McLiverty of Wayfair, who has been using the tool for over a year, discussed the ways he used it (at the time of posting, it was still called Sales Maximizer).
eBay said the fall Store redesign was optimized for mobile shoppers, including larger photos. Etsy is also testing a Shop redesign for the same reason, as we recently blogged.
Look for more information in Tuesday's Newsflash article about eBay Stores, and let us know what you think of the new Store design, future plans, as well as Promotions Manager, and if you think mobile shoppers are worth all the redesign efforts on the part of online marketplaces.