|Sun Mar 2 2014 22:02:08|
Etsy Merchants React to Possible Shop Redesign
By: Ina Steiner
Etsy is testing new designs of sellers' shops, and we've been receiving emails from mostly irate sellers about what they're seeing. What seems to upset most sellers is the disappearance of their shop banners.
We wrote about the new testing last week, and noted that Etsy compared a seller's storefront to in-person shopping at a store: "The storefront is where you display your brand and how some shoppers decide if they want to step inside." But sellers say their banners are an important part of their branding.
Not only that, some sellers convey important information in their banners. For instance, one seller wrote on the Etsy boards, "Besides displaying my logo which has been part of my branding for 30 years (way before my Etsy days) my banner also tells people where my product is made, that it is all handmade and that everything in my shop is made of cotton. I want my customers to know this. My shop announcement echoes this information. It is all a very important part of my branding."
Another seller said she was receiving more inquires from shoppers who were unable to see the information she displayed in her banner.
Some sellers do like the design - "I love the new look," wrote one. "I agree, I like it," wrote another.
Another concern some sellers have is the lack of a category list. "To me, my shop looks like a giant Pinterest page and not an online store," wrote a seller on the Etsy boards. "There needs to be either a top bar that we can customize into categories, or a sidebar. The dropdown doesn’t work in my opinion. To see that options you have to click on it- in a world where images are everything, its important to see the category options."
In a letter to the editor on Sunday, an EcommerceBytes reader questioned the test's methodology, saying Etsy was testing too many variables.
Another seller asked EcommerceBytes, "Shops have been transformed into generic white spaces with big photos. Why?"
If you're one of the Etsy users who have been included in the trial, or have seen screenshots of the new design, let us know what you think.