|Fri Feb 21 2014 21:43:38|
Retailers Track In-Store Shoppers, But Is It Spying?
By: Ina Steiner
It's no surprise that retailers track every click you make on their websites - their ads even follow you around the Internet thanks to retargeting. But did you know their mannequins are watching you when you're shopping in brick-and-mortar stores?
Theresa Payton, founder and CEO of Fortalice, says an Italian company that manufactures store mannequins has created ones that have the ability to monitor shoppers - and it's not just for detecting shoplifters. Just like retailers track and collect data about online shoppers and their behaviors, these systems are tracking how in-store shoppers are behaving.
Good Morning America also took a look at some of these mannequins in December and asked shoppers what they think.
The idea behind the tracking is, the more retailers know about shoppers, the more they can sell them. But Payton said the tracking could go beyond visual tracking to audio tracking as well. With stories like these, it might just drive shoppers online.