|Tue Dec 16 2014 15:28:30|
eBay Seller Needs Greater Visibility, Not Sales Target
By: Ina Steiner
A seller updated us about an unusual promotion that kicked off last month in which eBay gave some sellers personalized sales goals along with an offer to coach them, and it tied their success to a sweepstakes.
"We have had our basic eBay Store since March of this year," wrote the EcommerceBytes reader. "From March to June we reached Power Seller status in a very short time and also Top Seller Plus. Things were going well as we saw steady growth through July. Then August 20th came along and sales went from around $2000 per month to $500."
The reader received the promotion from eBay last month that encouraged him to reach a sales goal it had set for him. He called the premise of the promotion absurd, stating he would have far exceeded the goal "had they not messed with things and created a "Defect Rate" which gave them the excuse to strip us of our status, limit our visibility to buyers and pipe buyers to their larger accounts."
On Monday, he received a progress report showing the number of items he'd sold as of October 1st along with the number of items listed. However, he said he had almost 3 times that number of active listings. "Unless I'm totally mis-understanding this page, almost two thirds of our listings are not being recognized by eBay and are not being presented to buyers." He wondered if it could be proof that eBay places secret selling limits on sellers.
Like many sellers, he prepared for growth because he wanted to grow his business, not because of a promotion.
"We ramped up with inventory last Spring and Summer to make sure we would be ready for growth, basing our purchases on our past sales and the season," he said. "We have had just spurts of items being sold and we're stuck with inventory that should be moving. Nothing has been steady and it's forced us to liquidate the merchandise in our brick and mortar store."
The promotion promised eBay would send "pro seller tips" and information about what buyers are looking for, what's selling now and at what price. We've asked the seller if he received any of that and if so, whether it was useful.
In the very early days, eBay would run free listing days to motivate sellers to list items. What kind of promotion would motivate you to list more on eBay these days?
And if you received the sales-target promotion, let us know if you've learned anything from eBay tips and whether or not your progress report accurately reflects the number of active listings and listings sold.