|Thu Dec 4 2014 22:46:34|
Amazon Ploy to Get Sellers Using FBA?
By: Ina Steiner
As we wrote in October, Amazon is no longer allowing sellers to offer 1-day shipping unless they use Amazon's own fulfillment service - quite a restrictive policy.
At the same time, Amazon also put restrictions on sellers' ability to offer 2-day shipping.
This week a seller received a letter from Amazon informing him he can no longer offer 2-day shipping for merchant-fulfilled goods. "Seems like a ploy to get sellers like me to use Amazon fulfillment," he told EcommerceBytes.
The seller said some of his metrics are now displaying lower, though his account health shows 100%; "Our metrics are spotless and we met all our fulfillment goals to a T for 100% for years including tracking and on time delivery."
Here's the letter he received.
Subject: Removal of Eligibility for Two-Day Shipping
To ensure sellers deliver the experience buyers expect, we require certain performance standards for sellers offering Two-Day Shipping. One or more of your performance metrics is below the required threshold, and as a result, customers will no longer have the option to select Two-Day Shipping when they purchase your products.
If you have any existing Two-Day Shipping orders, please ship them on schedule.
If you want your eligibility to offer Two-Day Shipping to be reinstated, please refer to Amazon's performance requirements for Premium Shipping options:
Your Amazon Marketplace Team
What's your experience with the new policy? Is it reasonable to restrict sellers from offering customers expedited shipping in order to protect customers? Or is it a ploy to get more sellers using Fulfillment By Amazon where there are no such restrictions?