| Wed Nov 26 2014 22:54:43 |
Etsy Sellers of Vintage Goods - Misunderstood?
By: Ina Steiner
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Tristan Handy, Vice President of Marketing for RJMetrics, analyzed data for a blog post to help shoppers navigate Etsy when doing their holiday shopping for handmade goods, and he reviewed the impact of the company's decision to broaden its definition of handmade.
Many sellers will likely applaud his first two tips: Think about what "handmade" means to you, and, shop the small stores.
However, some may take issue with his third tip: If you want to shop the tiny stores, head over to the art and home and garden categories.
The largest sellers tend to sell more craft supplies, jewelry, and vintage products, he said. "Tiny shops (those selling fewer than 20 products) are selling more art and home and garden items."
We asked him if sellers of vintage items and supplies who were 1-person shops might take issue with that recommendation. His tip still stands, he said, but the implications for store size could potentially be less significant for vintage sellers. "We actually didn't look into that, but it is a reasonable hypothesis."
The ideal way to measure the size of an online seller is by gross sales, and obviously that information was unavailable to Handy. But while the number of listings can help estimate the size of sellers of handmade goods (and even that is imperfect), it's not very helpful in estimating the size of sellers of vintage goods.
Marketplaces don't share much data with sellers, so it's great to see some of the numbers Handy published (there's more on that in this Newsflash article). And tipping shoppers to what to watch out for if they're picky about the term "handmade" is helpful. But the focus on handmade demonstrates Etsy's success in carving out a reputation as a marketplace for artisans and crafters, and the difficulty sellers of vintage goods face in being remembered and understood.
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