Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sun Nov 23 2014 13:40:37

eBay Sets Seller Sales Goals in Motivational Promotion

By: Ina Steiner

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eBay is taking an unusual approach to boost sales on its eBay.com marketplace. In what might be a first-of-its-kind promotion, it gave some sellers personalized sales goals along with an offer to coach them, and tied their success to a sweepstakes.

eBay sent an invitation to some sellers presenting them with a sales target to reach by the middle of December and the middle of January. If they succeed in boosting their sales by 25%, their names will be entered into a sweepstakes for a chance to win some commission fee-free listings next year.

eBay is offering to help invited sellers meet the sales goals it set for them, promising to send them personalized progress reports and "pro seller tips."



Here's what one recipient had to say of eBay's offer:

With sales down 95%, eBay suddenly thinks I can attain a sales goal of (close to $1500) in a little over 2 months. I've barely made more than $300 a month (down from $3000/mo back in 2012). So does this mean they are going to SHOW my listings? Are other "small" sellers receiving this? While I'll take the boost here at the year end, I'm not holding my breath.

Hopefully the eBay managers who thought up the promotion have taken into account the selling limits eBay imposes on sellers' accounts. As we described last December, sellers who try to boost their sales on eBay can be stymied by seller limits eBay places on their accounts.

We've got the details in tomorrow's Newsflash, in the meantime, let us know if you've received the invitation and your impressions of this motivational sales promotion.

Update: Here's a link to the Newsflash article with more information.




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Readers Comments

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: sasikat9 This user has validated their user name.

Sun Nov 23 14:00:56 2014

Fleecebay is living in their own little dream world in San Jose...Anyone who really believes in the tooth fairy should take Ebay up on their fantasy.

The only real motivational speech most want to hear is how to leave Fleecebay in the rear view mirror.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: smotty1 This user has validated their user name.

Sun Nov 23 14:15:28 2014

I really don't know where ebay gets these crackpot ideas from!

When ebay is funnelling what sales exposure we might enjoy, to a select few "Mega" sellers, it will be difficult to have any effect at all on sales.  

I can do £1000 one day then £85 the next...  I can do 2 sales in a matter of minutes and then nothing for the rest of the day.  This is not normal buying behaviour..

How about ebay offers its sellers a level playing field.  That would be better than a sweepstake.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Philip Cohen
Web Site

Sun Nov 23 15:45:01 2014

More "spaghetti" marketing! eBay will coach sellers how to sell? This is a joke, right?

You really have to wonder just what is going on at eBay ...

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid ... http://bit.ly/11F2eas

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Ming the Merciless

Sun Nov 23 17:04:51 2014

Who at ebay knows diddly squat about selling in their own marketplace except possibly the CSRs in Draper who sell part time on ebay?

With highly manipulated exposure, how DARE these overpaid sociopathic ignoramuses who conjure up these crackpot schemes tell me or or any other seller about sales goals?

What's really needed is for someone to coach these brain dead executives and have them set goals for eliminating the dozens of obstacles they've created that are directly responsible for declining sales.

I HATE this company more every day.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Massachusets Howler This user has validated their user name.

Sun Nov 23 17:13:44 2014

Let me guess, here is how your ebay "coaching session" will go.

Have you cleared your cookies?

Are there problems with your browser?

Have you tried FREE shipping?

Have you joined GSP?

You need to sell international.

Have you promoted your store through FB and twitter?

Ebay "coaching" session over.

Sorry, your items show up here, everything looks okay.

No, I have never heard of that before and you are the ONLY person who has called in.
MH
PS: Watch ebay institute QUOTAS now as a requirement to stay on- JEEZE.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Map

Sun Nov 23 17:23:18 2014

Have not received the offer.

About 1000 phone calls I have made to ebay since 7/2012

Grew my business to Gold PS level. Numbers were projecting that I was going to make platinum in 2013.

Lost all visibility in ebay search engine by Oct 2012 and while trying to get ebay to tell me what was happening and how to fix it i gambled keeping my employees long as i could hoping ebay could answer or fix why my listings were loosing visibility & sales on the ebay site.

The entire time i was a TRS with excellent customer service.

October 2014 our sales finally made it back to the Bronze PS level and my sales have fallen to about $800 a month and looks like it will be lower every month till I loose Bronze PS as well.

EXTERMINATION is all i can call it.

I am still TRS with 100% positive feedback with 100% policy compliance and same day handling time.

I would speculate that if a survey was done the results would be that this offer would be for mostly new ebay sellers 2 years old and less.

This is one of the last ditch Gimmicks by ebay to give the illusion that they are not exterminating small business sellers.

The sale of ebay is getting closer every day now.

John Donahoe & company are selling their stock and until these bandits sell the company and leave all anyone will hear is how they are so good and helpful to the sellers which we all know is BS.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Closeout Sale USA This user has validated their user name.
Web Site

Sun Nov 23 17:29:10 2014

We're a new seller on Ebay since March of 2014.  Sales were climbing until August 20th... now we're producing half of what we were in total sales.  ebay's stupid idea of offering a sweepstakes as an incentive is assenine seeing how it's ebay that has killed our sales.  

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Closeout Sale USA This user has validated their user name.
Web Site

Sun Nov 23 17:33:28 2014

We launched our ebay store in March of this year (2014).  We saw growth through July and were just starting to see a profit. We reached Power Seller status in June and also Top Seller Plus.  Things were looking good as we wanted everything rolling before the 4th quarter.  Then August 20th rolled along.  We were stripped of our status and sales are about half of what they were in July and here it is the end of November.  Putting a stupid incentive like a sweepstakes to motivate a seller after causing our stores collapse is assenine.  This new CEO would do us all a favor if he would resign before the start of 2015.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: shabbychick

Sun Nov 23 18:39:56 2014

Let me get this straight: Ebay is going to help me to bust my tail to make more sales on the outside chance that I might get to be ENTERED in a sweepstakes for a CHANCE to win listings which are free every month..and every other month 1000s of them are free anyway?

Give me a break.

This is adding insult to injury.

These guys have to be smoking crack to exhibit this kind of hare brained desperation.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Ric

Sun Nov 23 18:42:30 2014

Once again, disconnected management proves just how far out of touch they are with their marketplace.

It would seem that eBay management is trying to disprove what sellers have been saying all along.... " The biggest obstacle to an individuals success as an eBay seller is eBay's own rules, policies, system glitches, unannounced changes, and ineffective search process."



Now that eBay will be a stand alone company, management is desperately seeking ways to grow sales when the answer to the problem stares them in the face.

If eBay wants to know why sales are growing at a snails pace compared to 10 years ago, all they have to do is look at all the seller killing restrictions disconnected management has imposed over the past decade.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: shabbychick

Sun Nov 23 18:43:24 2014

Oh excuse me ... I see a certain number of listings will by final value fee free.
It still reminds me of the guys in Breaking Bad who hauled the ATM machine home and couldn't break into it. Like something from ''Worlds Dumbest Criminals''

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: maya This user has validated their user name.

Sun Nov 23 18:47:09 2014

As Ralph Kramden said

You're A Riot,A Regular Riot"

I needed a good laugh today,zero sales but one good laugh

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Ming the Merciless

Sun Nov 23 18:57:20 2014

The more I thought about this, the angrier I became.

What ebay's POS idea of "coaching" is is to coerce sellers into lowering prices to the point of unprofitability so THEY can make a profit.

Is this Wenig's idea of "reconnecting" with small sellers?

If so, the device he's using is an electrified anal probe.

How much farther away from reality can these jerks get?

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Russ This user has validated their user name.

Sun Nov 23 19:18:32 2014

Oh, happy!!  I received the email.  A ''chance'' to win one of the sweepstakes prizes of ''up to 75'' final value fee credits.

Quick...I'll do the math on those 99-cent auctions ... let's see ... 75 times 9.9 cents...oh, yeah, round up to 10 cents...If I win one of the coveted prizes, I could be $7.50 wealthier...so glad ebay has my back...Seriously?

At eBay since 1998 until just a couple months ago and watching all this unfold is sadly, comical.  

There are few straws remaining for eBay to grasp...

Best of holiday luck to those of you still there.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: aim04744 This user has validated their user name.

Sun Nov 23 20:29:53 2014

Just when I thought that Ebay cant possibly come up with a more stupid idea. Want me to increase my sales? Show my listings to buyers. My sales are down over $10k from last year and that is not from lack of trying on my part.

It is real simple for me to send my items to another site and get paid all at once now. I make a bit less but I have to do no work and dont have to deal with the crap Ebay has done the last few years.

Ebay needs to get a clue.  

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Ina

Sun Nov 23 20:42:26 2014

Just to clarify, it's a chance to have the commission fee waived for items that sell, not free listings.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Terry in Texas This user has validated their user name.

Sun Nov 23 21:09:37 2014

I usually don't even read emails from ebay anymore but had to laugh out loud when i read this one. and i didn't even read it to the end to see what my ''chance'' at a ''prize'' was.  you know, i would have to be a STUPID entrepreneur to look to ebay for ADVICE on how to increase my sales.  At this point, all these emails are either insulting or laughable---depends on my mood.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: eBankrupted

Sun Nov 23 21:34:56 2014

ebay must be desperate to create buyers out of occasional sellers, after beating them with a stick to chase them away. Its just time wasting bi-polar eBuse garbage.

They'd create more incentive by giving Amazon gift cards instead.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Philip Cohen
Web Site

Sun Nov 23 21:46:41 2014

More frantic desperation! I think we have to assume that the buyers are simply no longer there and eBay is furiously manipulating search to try to keep their “preferred” merchants happy—whoever happens to be the preferred merchants on any given day; clearly, there are not enough buyers to go around and the only logical conclusion to be drawn from that is that the eBay marketplace really is well on its way down the toilet to the sewage farm—well done Johnny Ho Ho Ho, well done …

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid ... http://bit.ly/11F2eas

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: iheartjacksparrow

Sun Nov 23 21:50:02 2014

Every time I look at that graphic and see, "We'll help you at every step" I start to laugh. Because we all know how much eBay loves to "help" small sellers. Also, the other column should read: "You can sell more than you think ... on a site not named eBay!"

Setting sales goals must be something JD came up with on one of thinking days. And as referenced by the seller quoted in the article, if eBay would just show sellers' listings, and provide a search function that wasn't totally wonky, eBay wouldn't have to keep coming up with these ridiculous ideas such as motivational "contests."    

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