|Sun Nov 23 2014 13:40:37|
eBay Sets Seller Sales Goals in Motivational Promotion
By: Ina Steiner
eBay is taking an unusual approach to boost sales on its eBay.com marketplace. In what might be a first-of-its-kind promotion, it gave some sellers personalized sales goals along with an offer to coach them, and tied their success to a sweepstakes.
eBay sent an invitation to some sellers presenting them with a sales target to reach by the middle of December and the middle of January. If they succeed in boosting their sales by 25%, their names will be entered into a sweepstakes for a chance to win some commission fee-free listings next year.
eBay is offering to help invited sellers meet the sales goals it set for them, promising to send them personalized progress reports and "pro seller tips."
Here's what one recipient had to say of eBay's offer:
With sales down 95%, eBay suddenly thinks I can attain a sales goal of (close to $1500) in a little over 2 months. I've barely made more than $300 a month (down from $3000/mo back in 2012). So does this mean they are going to SHOW my listings? Are other "small" sellers receiving this? While I'll take the boost here at the year end, I'm not holding my breath.
Hopefully the eBay managers who thought up the promotion have taken into account the selling limits eBay imposes on sellers' accounts. As we described last December, sellers who try to boost their sales on eBay can be stymied by seller limits eBay places on their accounts. We've got the details in tomorrow's Newsflash, in the meantime, let us know if you've received the invitation and your impressions of this motivational sales promotion.
Update: Here's a link to the Newsflash article with more information.