|Mon Jan 20 2014 13:54:01|
eBay Squanders Traffic with Watch List Glitch
By: Ina Steiner
It takes significant amounts of money and effort to get shoppers to visit product listings. Knowing that a visitor may not be quite ready to hit the "Add to Cart" button, most ecommerce sites have created "wish lists" that let shoppers save listings for later review. Merchants do this so as not to miss out on potential sales from the traffic they worked so hard to get.
On eBay, the feature is called Watch List (eBay Wish Lists are part of its social "collections"). To its credit, eBay has improved its once spartan Watch List to try and catch up with more robust cousins on sites like Amazon. eBay even has a notification feature to alert shoppers of Watched List items that are scheduled to end soon.
However, sellers have been reporting problems with eBay's Watch List over the past week or so - and it would not surprise me if this was one of those chronic glitches eBay is known for. As one seller wrote a week ago, if sellers are having problems, "then most likely other buyers are as well, and sellers should be aware of this possibility."
Today a reader told me when she clicked on "Add to watch list" (either of the two links on the item detail page) - it doesn't get added to her list.
There were also reports of other users having problems, including this buyer who wrote on the eBay discussion boards yesterday, "For some reason, for 2 days I have been having technical problems while trying to view auctions. I can't put anything on a watch list or in my cart ( I have no limit), I have no zoom option on anyone's auction and can't bring up any pictures in auctions except for the first one that the person has. Any idea why these odd things would suddenly be happening? Please help!"
On another site, an eBay employee acknowledged the Watch List problem was a known issue it was working to resolve as soon as possible - that was 5 days ago.
If a shopper clicks on the Add to Watch List button on a product listing so they can come back later, but isn't successful, that seller has lost out on a potential sale.
What a waste of the resources it took to drive that shopper to the listing.