|Fri Sept 20 2013 10:45:49|
eBay Stores: Saving Money or Making Money?
By: Ina Steiner
On eBay.com, sellers are debating whether paying for a Store subscription is worth it, a question that was raised by a seller who said he was hurt by being excluded from eBay free-listing promotions.
"I really feel like having a eBay PREMIUM store is a BIG RIP OFF. Every time I turn around eBay is offering FREE insertion fees, here are 3 the most recent ones. I get these offers EVERY MONTH MULTIPLE TIMES!
"I pay $50 a month for a premium store, WHY I'm asking myself, do I pay this when they are giving all these free insertion fees to the BASIC and non store people. I was crazy for signing up for the annual subscription, but now I'm stuck because I don't want to pay early termination fees for closing the store. If anything just sign up for the BASIC store so you get the reduced final value fees and use the promotions to save you money."
Another seller responded by asking why eBay doesn't give more free listings to Premium Store owners. "500 is not really a deal. It costs 10 cents to insert any listing above the 500 - which basically means, you get 500x .10 = 50 bucks (the price of the Premium store) = you get no FREE listings at all."
But another eBay Store owner said it depended on how you list. "I run almost entirely auctions, using the 500 included listings from my store to give me a discount. If I run into the occasional selling special, then even better. When I am up and running full time, I will run approximately 900 auctions per month...having a premium store reduces my costs dramatically. And, I don't always get invited to the special promotions."
Another sellers jumped in by reframing the debate. "eBay storefronts can index on WWWs & search engines outside of eBay, that non-store owners generally don't receive," wrote one, outlining the way he uses the Store subscription and ending with, "STOREFRONTS aren't about SAVING MONEY they are about MAKING MONEY."
What kind of seller is best off using eBay Stores, and do free listing promotions help or hurt your sales on eBay?