|Sat Sept 14 2013 17:25:58|
What's Behind eBay's Invitation Only Promotions?
By: Ina Steiner
eBay is running another invitation-only promotion in which eligible sellers can list up to one million auction listings beginning Sunday through the 25th. Unfortunately, eBay appears to have made a mistake on the page, in one sentence describing the promotion as applying to auction listings:
Invited sellers ("sellers") who list in the auction-style or auction-style with Buy It Now format, pursuant to the terms and conditions set forth herein, will pay no insertion fee per item listed and no additional fee for adding a subtitle to these listings ("Promotion") for up to one million (1,000,000) listings during the Promotion Period as defined below.
But in a section called exclusions writing that the promotion does not apply to Auction-style format listings. (I've sent an email to eBay for clarification just to be certain.)
But what do eBay sellers think of free-listing promotions in general? While many sellers like such promotions since they offer a "risk-free" way to sell (you only pay fees if the item sells), many a seller has complained they attract "junk listings" to the site, making it difficult for shoppers to find their items.
With eBay ramping up the Cassini search engine and granting itself permission to hide listings it deems unworthy for unspecified reasons from showing up in search results, it looks like eBay is casting a wide net to attract listings, but will filter search results more narrowly.
What's your take on eBay's invitation-only promotions, and do they result in any greater (or lesser) sales?
Did you get invited to this particular promotion? And which type of promotion would you like to see eBay run?
(And is anyone actually eligible to list up to a million auction listings on their account?)