|Mon Sept 9 2013 21:33:19|
Will User Generated Content Bring Shoppers to eBay?
By: Ina Steiner
eBay quietly replaced the Reviews & Guides feature with a new platform called eBay Buying Guides and is on a campaign to purge it of what it considers to be low-quality guides.
As with most changes eBay implements, there are elements that sellers will cheer and some they will jeer. The video explaining eBay's new Buying Guides make it appear that this is a very powerful but easy to use publishing platform - sellers can add photos and videos very easily, for example.
Presumably the guides will also have better SEO features in order to draw more and better traffic from search engines such as Google, as shoppers find the guides in search results when researching product information.
Another plus - eBay is allowing sellers to promote 4 listings in each guide they publish.
However, some sellers have already complained that some useful guides have disappeared in the company's quest to purge spam or rant postings posing as guides.
Others question the quality of the new guides that eBay commissioned to seed the new feature - vintage clothing sellers were vocal in their criticism of guides in that category.
eBay is also placing its own guides above those written by users, though it promises that will change in time after the purging of what it deems poor quality guides.
Guides are designed to be general overviews for shoppers researching a type of product - and eBay also allows users to publish reviews, which are opinions about particular brands.
You can learn more about the new eBay Buying Guides in Tuesday's EcommerceBytes newsletter, visit eBay Buying Guides, and let us know what you think of the old guides and the new. And let us know what you think of reviews that show up on eBay listings.